Marketing Executive

hace 7 meses

Barcelona, España Board of Innovation A tiempo completo

Join us in imagining tomorrow's products, services and businesses - and creating them today.:
We are Board of Innovation. A global collective of strategists, designers and entrepreneurs, who join forces with the world’s most ambitious businesses. We imagine tomorrow’s products, services and businesses - and create them today.

We’ve embarked on the ambition to pioneer the future of innovation with AI. While we don’t fully know what the future holds, we know that it will look different to the past - and that our evolving proposition is resonating with clients. We're looking for a freelance Marketing Executive to join our Marketing Manager in Barcelona on designing and executing our marketing campaigns & projects.

Please note the working hours for this role will be 32h/week.

What your day to day will look like
- You will be the owner of B2B paid channel activities, starting with Linkedin Ads, helping us to increase lead generation, awareness and revenue
- Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across our digital channels
- Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion to Marketing Qualified Leads (MQLs), return on investment (ROI), and other relevant KPIs
- Analyze web performance and suggest improvements and new ideas for content
- Develop search engine optimized content to increase website traffic
- Conversion focus: Drive growth in website traffic, lead acquisition, and income revenue
- Retargeting and segmenting audiences for your campaigns
- Exploring new paid channel opportunities
- Support with content ideation and creation
- Support with social media management across all channels, including drafting copy and developing visuals

What you need to succeed
- You have 3+ years of experience in B2B performance marketing campaigns in a high growth company
- Exception English language skills, both written and verbal
- Some experience with content creation and short-form content writing is highly appreciated
- You have a proven track record in managing and executing B2B paid marketing strategies across different paid channels
- Experience managing and optimizing LinkedIn Ads campaigns
- Experience with data analysis, utilizing tools like Excel or Google Sheets, and web analytics platforms such as Google Analytics to derive insights and optimize campaign performance
- Strong understanding of digital marketing metrics and KPIs, such as CTR, conversion rate, etc.
- You have a strong sense of ownership and not afraid to get your hands dirty with new, unfamiliar tasks
- You have a strong willingness to learn
- Project management skills to effectively plan, execute, and monitor performance marketing campaigns

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