Digital Development Expert

hace 3 semanas

Barcelona, España Havas Group A tiempo completo

Hybrid

Agency:
Havas Media Group Spain

Job Description Summary:
Contributes to the overall management of the client brands’ media plans in close alignment with external agencies, brand teams and DMC IC.
- Manages media activation based on marketing plan/activity calendar including mobilising/coordinating digital hub channel specialists to deploy locally.
- Collaborates with the DMC Media Planning and activation Lead IC Italy & Iberia to ensure the full end-to-end plan works on and offline with key customers.

Job Description:
Key Accountabilities:

- Drive Best in class Holistic Media Planning and execution for the brand.
- Support brand teams with guidance and expertise regarding the best media, digital and influencer strategies to achieve brand objectives.
- Lead, coordinate and deliver best in class holistic media plans (offline and online), you will ensure a consistent end-to-end consumer experience across all touchpoints in Spain.
- Implement key category initiatives/ goals into our media activations
- Track, learn & optimize based on key comms goals
- Acting as orchestrator amongst brand and agency partners
- Drive efficiencies through rigour and relationships
- Management of media agency delivery to support brand plans and brand strategy
- Drive best practice and thought leadership
- Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally
- Work together with the DMC Media Planning & activation IC Lead to drive Media and digital media innovation - pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Drive the transformation needed for Ice Cream through media innovation in the areas that are linked to the ice cream strategy. These could include connected TV, live streaming, social commerce etc.

Working arrangement:

- Working location: Barcelona (1 Full day from Clients office
- Viladecans), the rest of the week either remotely or from the office

Previous experience & Industry background
- 6+ years’ experience in client servicing or media strategy (high level of knowledge in digital/programmatic).
- Master’s Degree in Business, Marketing, Advertising
- Languages: English (Advanced)

Skills & Competencies
- High knowledge of programmatic
- Building collaborative relationships
- Being flexible, adaptable, authentic & open
- Marketing strategy

Skills:
Contract Type:
Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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