Global Marketing Insights Lead
hace 6 meses
We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.
We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities - whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.
Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.
What you’ll do & Who you are
At Adevinta we are looking for a Global Marketing Insights Lead to join our team in Barcelona. Be aware that this is a hybrid role (1 day in the office), reporting directly to the Global Marketing Director, therefore you will have to come to our offices based in Barcelona.
The Global Marketing Insights Lead is responsible for leading projects that provide critical Marketing insights across Adevinta markets, including key initiatives to help better understand the impact of our Marketing activity within the business and fostering a data-informed decision-making.
- What you'll do:_- Insights Generation:_- Analyze data from various sources across Adevinta markets to identify trends, opportunities and challenges.-
- Create detailed reports and presentations that clearly communicate insights to key stakeholders.-
- Translate data into actionable insights that can guide marketing strategy and tactics.Market Trends Monitoring:_- Continuously monitor and analyze industry trends and consumer behavior to keep the company ahead of market shifts.-
- Conduct competitive analysis.-
- Stay up-to-date on emerging technologies in marketing analytics.-
- ROI / Measurement:_- Work on the implementation of solutions to evaluate the return of the various marketing channels and campaigns, such as MMM, CLV, etc.-
- Program and Stakeholder Management:_- Consult with local marketing teams to capture insights requirements across markets.-
- Work closely with the local marketing teams, global data analytics teams, product and other key stakeholders to enable insights-driven solutions.-
- Anticipate, manage and mitigate risks of misalignments among markets.-
- Collaborate with local teams to ensure local market needs are met while maintaining global strategic alignment.-
- Present findings to senior management and other key stakeholders influencing decision-making processes.- Who you are:_- At least 5 years of previous experience in a similar role- Advanced level of English, any other language will be a plus.
**Benefits**:
Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits:
- An attractive Base Salary- Participation in our Short Term Incentive plan (annual bonus)- An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months- Employee Stock Purchase Program with a match from Adevinta- Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moon well why not just make sure you have internet connection- A 24/7 Employee Assistance Program for you and your family, because we care ❤️- Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
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