Media and Content Lead

hace 3 semanas

Barcelona, España Lucta A tiempo completo

Description

We are looking for a qualified _Media and Content Lead who is passionately committed _to elevating our global standing by expertly nurturing internal and external reach and engagement.

**What you will do**:

- Plan, develop and execute on communication plans that support Corporate Reputation, Brand Image and Business Growth
- Lead, in partnership with our 3 Business Units (Flavors, Fragrances and Feed Additives) and our Innovation Unit, the development of enhanced branded content
- Servicing any support area (HR, IT, Operations, Finance and Technical) leading or supporting their digital transformation change management communication needs.
- Produce relevant content on your own (write articles, posts; edit photos, images, videos) and edit, proofread and improve content from other generators
- Convert internal (sometimes technical) documents and presentations into captivating assets for targeted audiences
- Rely on a pool of partners and agencies: work closely with SEO specialists, web designers/developers, graphic designers, marketing professionals, translators, and social media professionals, having a hint of all of them
- Focus mainly on Digital Media, never forgetting about Traditional Media
- Monitor and analyze performance metrics and user behavior, to translate into actionable engagement and reputational growth and optimization
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Keep updated on both white hat and grey hat SEO strategies to stay within search engine guidelines
- Ensure compliance with law (e.g. copyright and data protection)

**Requirements**:
**What do you need**:

- Bachelor’s degree in Journalism, Advertising and PR, Marketing or related field
- Proficient spoken and written English and Spanish
- At least 3-5 years of experience in a Digital Agency, Communication Oriented Company, as Account Manager, or in a Communication department of a B2B company.
- Proven track record in B2B channels is strongly preferred, delivering on-time and creative solutions that effectively communicate business objectives

**We will value**:

- Master’s degree in Corporate Communication, Social Media or related field
- Chinese knowledge
- Previous experience in the Flavors, Fragrance and/or Feed Additives sectors, or related sectors
- Experience creating best in class SEM strategies, inclusive of content optimization

**Core competencies you must have**:

- A truly corporate communication believer
- Copywriting skills
- Detail orientation
- Sensitivity to Design
- Data-centric and Data-driven
- Creative mindset
- Marathon Spirit (not Sprinter)
- High learning agility and proactive attitude
- Capable of working well in a complex matrix organization
- Ability to organize work being structured and with planning skills
- Hands-on and execution with ability to inspire change and make things happen
- Ability to remain flexible and adapt to changing situations
- Strong in interpersonal and assertive relationships
- Resilience and Perseverance
- Integrity and ability to build trust

**Your basic technical toolkit**:

- Wordpress is our CMS, basic experience with HTML is a must
- Our proposed Social Media set includes Linkedin, Instagram, Twitter, Facebook and YouTube, and advanced use of WeChat is a plus
- Proficiency in the Microsoft Office Suite is mandatory, specially Powerpoint and Forms
- Sharepoint should be the skeleton of our Intranet
- Google Analytics and Yandex Metrica is used for measuring web performance
- Photoshop, Illustrator, Canva, Sketch, or other design tools are needed for having autonomous production of visual content
- Experience in editing and audio mixing of video content (Final Cut Pro, Adobe Premiere, Creative Suite, After Effects) would be desirable
- Any other tool you propose will be welcome Seo, SEM, Analytics, CMS, DAM

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