Driver Brand Experience Manager W/m
hace 3 semanas
**Descripción de la empresa** About Europcar Mobility Group**
Europcar Mobility Group is a major player in mobility markets.
Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services - be it for a few hours, a few days, a week, a month or more - with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).
Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.
The Group’s major brands are:
- Europcar® - he European leader of car rental and light commercial vehicle rental,
- Goldcar® - the low-cost car rental Leader in Europe,
- Ubeeqo® - one of the European leaders of round-trip car-sharing (BtoB, BtoC).
Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries - 18 in Europe, 1 in the USA, 2 in Australia and New Zealand - completed by franchises and partners).
**Descripción del empleo**
- Support the Customer Experience premiumization strategy and roadmap from digital, station and on rent experience in close cooperation with other functions including Brand, OPs, Digital, Customer Service, P&T among others
- Define and design end to end Customer Experiences for the Europcar brand end drivers for each mobility use case upgrading the current perception of the Customer Experience and improving Customer Satisfaction.
- Follow up on the implementation of brand experience initiatives with the required KPIs, pushing correcting or new measures in case needed and supervise deployment in all entities and geographies.
- Defines and designs target customer experiences for Europcar brand end driver use cases as per Brand Value Proposition, based on research and customer insights, in order to improve customer satisfaction and business results
- Challenge existing procedures and experiences leveraging technologies where it makes sense
- Simplify, personalise and digitise the customer journey according to the Brand Value Proposition
- Specialise customer experience to match each use case expectations
- On assigned projects, steer customer journey strategy and roadmap to secure regular deliveries from a customer standpoint while also supporting moving to a 100% digital supported customer journey at large scale
- Work closely with other functions (OPs, Digital, Brand, P&T, CS, MI, Loyalty, CSAT) to design and execute premium customer experiences
- Set the priorities to maximize customer journey premiumization and digitalization from web and apps, to the rental stations and in-life management of the customers
- Establish the right balance between Digital and Physical brand interaction in order to reach the right Brand positioning through the experience
- Monitor all relevant KPIs and dashboards to track customer experience progress with the aim to
- Identify improvements and resolve painpoints
- Understand new feature impact
- Understand customer behaviour for CJ further development
- Support and control all geographies and functions in the implementation of the elected customer journey solutions and target customer experience, including change management.
**Requisitos** PERSONAL PROFILE OF POSITION HOLDER**
- Proven experience in Customer Experience and/or Digital fields in an international environment on B2C/B2B markets.
- Demonstrated success in delivering projects related to customer experience
- Experienced in working in a complex matrix organization and in multidisciplinary teams
- Experienced in working with tech with Product/Agile teams
- 5+ years’ experience
- Fluent in English
**MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS**
- Ability to Influence cross-functional teams without formal authority to drive solution strategy
- Strong communication, interpersonal and presentation skills
- Ability to push projects forward proactively
- Strongly focused on data-driven decision
- Self starter and Organized individual with good management skills
**Información adicional**
INTERNAL AND EXTERNAL RELATIONSHIPS
- Internal : Marketing /B2B Brand Experience / E-Commerce & Digital / Sales (central and countries teams) / Product & Tech / Pricing / Operations /Finance / Fleet / Legal / Business Intelligence / Country Teams / Customer Service
- External : Customers / Tech partners / Suppliers / Agencies
-
Driver Brand Experience Manager W/M
hace 3 semanas
Barcelona, España Europcar Mobility Group A tiempo completoDescripción de la empresa About Europcar Mobility Group Europcar Mobility Group is a major player in mobility markets. Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days,...
-
Convention Services Manager
hace 1 semana
Barcelona, España W Hotels A tiempo completoJob Number Job Category Event ManagementLocation W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management OVERVIEW Under the supervision of the Director of Convention Services Manager, coordinates and executes group assignments turned over by the Groups Sales...
-
Junior Brand Manager Chloé
hace 4 semanas
Barcelona, España coty A tiempo completoJUNIOR BRAND MANAGER CHLOÉ ROLE AND DEPARTMENT We are looking for a Junior Brand Manager to join our Marketing Department as part of a multifunctional team, reporting to the Group Brand Manager. You will design Marketing and Trade Brand plans of your responsibility ensuring the best implementation to achieve brand business targets THE ROLE Design the...
-
Senior Brand Manager
hace 5 días
Barcelona, España Moët Hennessy Europe A tiempo completo**Position**: Mission Statement: Build short-term and long-term growth for the brands in the Spanish markets. Understanding consumer/business insights, leverage brand DNAs to craft and implement a marketing plan driving salience & aspiration, presence & disruption and delight & advocacy for the brands. Main Responsabilities: - Understand global brand...
-
Senior Brand Manager
hace 5 días
Barcelona, España Moët Hennessy Europe A tiempo completoCompany: Moët Hennessy Europe - Country / Region : Spain - City : Barcelona - Business group: Wines & Spirits - Contract type: Permanent Job - Function: Marketing - Experience required: Minimum 10 years - Reference No.: MHE01789 - Date of publication: 2023.05.12 POSITION Mission Statement: Build short-term and long-term growth for the brands in the...
-
Brand Manager Consumer Health
hace 4 semanas
Barcelona, España Bayer A tiempo completo**Brand Manager Consumer Health** **Description** **Purpose**: The Brand Manager is the custodian of all aspects for the brand growth by designing, developing, and deploying an integrated multi-year integrated brand strategy. He/ She initiates, formulates, and recommends the long-term brand strategies, the yearly brand planning and the marketing activity...
-
Brand Manager
hace 5 días
Barcelona, España Grupo Humact A tiempo completoUna importante empresa especializada en la distribución de productos químicos industriales, está en búsqueda de un/a BRAND MANAGER para sus oficinas de Barcelona. Pertenecería a la división de adhesivos. Funciones principales: - Realizar estudios de mercado para analizar aspectos como las necesidades de los consumidores, el posicionamiento de la...
-
Camarero/A - W Barcelona
hace 1 semana
Barcelona, España W Hotels A tiempo completoJob Number Job Category Food and Beverage & CulinaryLocation W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-Management CAMARERA/O ¿Eres un/a camarera/o con pasión por el servicio al cliente? ¿Buscas un puesto con posibilidades de carrera dentro de la...
-
Global Brand Manager
hace 2 semanas
Barcelona, España SITA A tiempo completoOverviewOnce in a lifetime, you could find yourself at the heart of a unique corporate transformation, where your personal contribution will directly influence the future of an iconic brand. We are seeking a highly motivated Global Brand Manager to join our team. As Global Brand Manager, you will play a pivotal role in supporting the business in successfully...
-
Brand Manager
hace 4 semanas
Barcelona, España Timetogrow A tiempo completoDescription The Brand Manager position is for someone who is experienced and passionate about consumer marketing and brand-building. Will be someone with deep knowledge about market research, analytics, and consumer behavior. **Main responsabilities**: Contribute to elaborate the brand strategy under the supervision of the Marketing Director Lead the...
-
Brand Manager Calvin Klein
hace 4 semanas
Barcelona, España coty A tiempo completoLUXURY, BARCELONA ROLE AND DEPARTMENT Design and implement marketing and trade plans of the brands assigned. Implement the plans - including POS execution - and track results to recommend on future actions in the market Ensure Corporate Marketing alignment & licenses guidelines fit in all actions, ensuring consistency Design the annual budget plan for the...
-
Brand Manager
hace 4 semanas
Barcelona, España Mantu A tiempo completo**Who are we?**: **Mantu** is an international company providing guidance and services to businesses and entrepreneurs. We ourselves are entrepreneurs: we started out from scratch and built a successful business based on our values and our “Tomorrow is human” vision. We constantly generate opportunities for a vast talent community and encourage our team...
-
E-Commerce Brand Manager
hace 2 días
Barcelona, España Samaipata A tiempo completoE-commerce Brand Manager Barcelona, Catalonia E-commerce Brand Manager Barcelona Barcelona, Catalunya, ES About RecontourAt Recontour, we acquire and expand high-potential small-sized brands, creating a long-term profitable legacy. Led by a team of passionate founders with a deep ecommerce background and marketplaces expertise, we aim to develop a new...
-
Convention Services Manager
hace 2 semanas
Barcelona, España Marriott International, Inc. A tiempo completoJob Number 24077822 Job Category Event Management Location W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management OVERVIEW Under the supervision of the Director of Convention Services Manager, coordinates and executes group assignments turned over by...
-
Camarero/a - W Barcelona
hace 1 semana
Barcelona, España W Hotels A tiempo completoJob Number Job Category Food and Beverage & CulinaryLocation W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-Management CAMARERA/O ¿Eres un/a camarera/o con pasión por el servicio al cliente? ¿Buscas un puesto con posibilidades de carrera dentro de la...
-
Convention Services Manager
hace 1 semana
Barcelona, España Marriott International, Inc. A tiempo completoJob Number 24077822 Job Category Event Management Location W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management OVERVIEW Under the supervision of the Director of Convention Services Manager, coordinates and executes group assignments turned over by...
-
Senior Manager Corporate Brand
hace 3 semanas
Barcelona, España Knewin A tiempo completoLocation: Barcelona (on-site) As Manager Corporate Brand & Creative you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to manage corporate brand and creative output in support of a differentiated and trusted corporate brand and reputation. You will work alone and under direction to manage a varied...
-
Brand Manager Ultra-premium Fragrances Luxury
hace 4 semanas
Barcelona, España coty A tiempo completoYou will lead the launch and acceleration of the Ultra Premium brands and be responsible for developing and implementing the Iberia Marketing strategy, in alignment with the IBERIA financial targets and the Global marketing strategy. RESPONSIBILITIES As our Brand Manager Ultra Premium Fragrances in Luxury, you are responsible for Execution of Strong...
-
Brand Manager
hace 7 días
Barcelona, España Grupo Humact A tiempo completoUna importante compañía de salud y bienestar con más de 180 años de historia, con espíritu innovador y de sostenibilidad, desea incorporar a un/a BRAND MANAGER en sus oficinas de Sant Cugat del Vallés. Misión -> Desarrollar la estrategia de Marketing de cada una de sus marcas o categorías de producto, de acuerdo con el Plan Estratégico de Consumer...
-
Convention Services Manager
hace 2 semanas
Barcelona, España Marriott A tiempo completoJob Number 24077822 Job Category Event Management Location W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain Schedule Full-Time Located Remotely? N Relocation? N Position Type Management OVERVIEW Under the supervision of the Director of Convention Services Manager, coordinates and executes group...