Brand Director, France-iberia

hace 2 semanas

Madrid, España LEGO A tiempo completo

Take stewardship for one of the world’s most popular brands, and inspire millions of children to play, have fun and learn with our exciting, novel and relevant products

Bring stories and experiences to life for families, kids, adults and fans to deliver our vision for the future.

**Core Responsibilities**

**People leadership**
- Actively develop the Brand Management team and support all individuals on their growth, learning and development journey, creating a culture of trust, candor, caring, fun and collaboration.
- Be a constructive and proactive member of the Marketing Leadership Team (MLT), shaping and building a successful, cross-functional and agile culture within the France-Iberia organization.
- Deliver on the HR core processes.

**Brand Management**
- Establish, lead, support & coach self-organizing teams to develop the France-Iberia go-to-market strategy, and deliver the local Business Unit (France, Spain & Portugal) marketing, communication & execution plans for the respective audiences (consumers & shoppers).
- Drive the marketing innovation agenda - step change digital, experiential, performance and data-insight driven marketing as well as a test & learn approach.
- Drive efficiency, effectiveness & impact in the execution of local marketing plans and closely align with sales, operations, demand planning teams, partners and agencies to deliver results.
- Secure strong media, social media, event and engagement plans.
- Collaborate across the marketing team and co-shape regional go-to-market, ICP, Drive Period, Seasonal, Occasional, Passion point driven and launch plans and toolboxes through ongoing exchange.
- Foster strong regional internal relationships to champion global direction.
- Develop and bring to bear both the LEGO Ecosystem, an OESP (owned, earned, shared, paid) approach & select partnerships to augment local impact, developing and driving integrated joint business plans.

**Business leadership**
- Full P&L accountability for your audiences, brands, tentpoles and launches.
- Drive the LEGO market share performance as well as the short-term (17 week) planning assumptions.
- Oversee budget management of audience marketing budgets.
- Represent business performance at the weekly Visual Factory and monthly S&OP meetings - providing insights and taking corrective actions.
- Collaborate closely with counterparts in Sales and Operations to take fast decisions on business-critical topics.
- Ensure team are focused on delivering the France-Iberia business strategy and Marketing Team Objectives.

**Play your part in our team **succeeding**

The Brand Marketing team provides insights and collaborates with the regional and global teams, where campaigns and products are developed. The agile audience teams then create and bring these products and stories to life in our markets. #LI-NS2

The role of Brand Director will be a key part of the France-Iberia Marketing Leadership Team and reports to the Senior Director Marketing France-Iberia.

**Do you have what it **takes**
- Leadership mentality; envisioning, engaging and enabling teams to succeed.
- Extensive experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies with a proven track record of driving brand love, brand growth and brand health (ideally kids/family focused).
- Relevant experience of operating and developing broad networks with internal and external collaborators and effective collaboration.
- Proficient digital skills, understanding of all major media channels (incl. social) & touchpoints, critical metric setting, insight based hypothesis testing, measurement and test & learn culture.
- Self-motivated and highly driven for results with a fun, can-do mentality and the ability to take others on the journey.
- Strong communication, conceptual thinking and persuasion skills, with ability to translate insights into concepts into action.
- Proficiency in Spanish and English language.

**What’s in it for you?**:
**Here are some of what to expect**:

- ** Family Care Leave** - We offer enhanced paid leave options for those important times.
- ** Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- ** Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- ** Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- ** Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- ** Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment pr

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