Product Marketing Manager
hace 1 mes
Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.
We're growing our product marketing muscle at Make, so we are opening up a new position to join our product marketing team and help continue efforts to build this critical function within the Marketing team. A key focus area will be around the research and development of targeted value propositions, and using these to enable and activate our commercial facing teams (Sales, Marketing, Customer Success) through powerful segment-specific motions. We're looking for someone with a talent for messaging and enablement, that can lead go to market strategy aligning key partners across commercial and product teams.
This role reports into the Product Marketing Lead within the Make marketing organisation.
**What you'll do**:
- Develop a deep understanding of our current and future customers, their challenges, needs and wants.
- Craft crisp, targeted segment-specific value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging as part of a consistent messaging framework.
- Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated proposition by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
- Build a strong understanding of our competitors' positioning, messaging and product value in order to effectively optimize for competitive differentiation within our messaging and create useful tools for commercial teams.
- Partner with product and commercial teams to launch new solutions, driving awareness and acquisition among prospective and existing customers.
- Influence product strategy and roadmap by partnering closely with Product, informed by market and audience insights
- Lead and define product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions
**What we are looking for**:
- 5+ years of experience in product marketing within a B2B technology business
- Strong understanding of all aspects of product marketing, with a particular focus on creating segment specific value propositions, personas and messaging.
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
- Skilled at driving cross-functional teams against shared goals.
- Experienced in working across different commercial teams (Sales, Marketing, Customer Success).
- Naturally strong communicator - both written and verbal with strong stakeholder management skills
- Detail-oriented with the ability to spot inconsistencies and potential gaps - and fix them.
- Comfortable working in a fast paced scaleup environment, delivering iteratively.
**What we offer**:
- RSUs grant in a rapidly growing company raising its value every day
- Multinational team with 40+ nationalities creating the future of automation
- Medical care insurance
- Enhanced sick pay & life insurance
- Learning & Development plan
- 25 days of vacation, 24th&31st Dec company holiday
- RSUs grant for a newborn child
- Gym pass
- Meal and transportation tickets
- family leave program, offering 24 weeks of paid leave for main carers and
12 weeks for supporting carers
- Carers leave programs for supporting
careeratmake
LI-PB1
**What we stand for**:
**We roll together - **We embrace different ideas to grow together and create powerful solutions.
**Customer impact first -** We empower our customers to succeed, aiming for sustainable impact.
- ** Game on - **We're explorers at heart: play is our fuel and creativity has no limits.
For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.
Make is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
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