Senior Marketing Operations Manager
hace 5 días
**About Us**
We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel.
We've revolutionized the business travel market by offering an unrivaled selection of travel options, a powerful booking and management platform, and 24/7 customer support. It's why we've become the leading all-in-one travel management solution.
Founded in 2015 and headquartered in Barcelona, we've grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a 'unicorn' and in 2024 we raised** $104 million** in additional investment, with a total valuation of $1.4 billion.
We've been winning awards too. Since 2023, we've been voted one of the best places to work, one of the** **fastest-growing apps and tech companies**,** and a leading pioneer of business travel.
These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel.
**About the Role**:
We are seeking a **Senior Marketing Operations Manager** to join our Growth Marketing team. Reporting to the **Senior Director of Growth Marketing**, you will play a critical role in managing our marketing technology stack and scaling operational processes to support lead generation and revenue growth. This role involves managing others while also executing your own projects. You will work cross-functionally with Sales and Product to ensure seamless operations and impactful outcomes across the prospect and customer journeys.
**Key Responsibilities**:
- **Strategic Oversight & Execution**:
- Own and optimize the performance of our marketing technology stack, including **Marketo, Customer.io, LeanData**, ensuring effective integration and alignment with business objectives.
- Lead initiatives to scale marketing operations globally, driving improvements that enhance customer communications and pipeline growth.
- Partner with RevOps and Customer teams to align operational strategies with organizational goals.
- **Campaign & Communication Management**:
- Oversee and support the execution of marketing campaigns in Marketo and Customer.io, ensuring campaigns are set up with accurate tracking, segmentation, and performance measurement.
- Design and implement global nurture and communication programs, supporting both top-of-funnel lead conversion and customer engagement goals.
- Collaborate with the Customer Marketing team to enable personalized, compliant, and impactful customer communications that drive upsell, cross-sell, and retention.
- **Data & Insights**:
- Ensure data accuracy and integrity across marketing and sales systems, troubleshooting routing errors and data discrepancies.
- Maintain and improve the marketing attribution model to provide insights on campaign performance and ROI across the lead and customer journey.
- Analyze campaign and lifecycle communication data, providing actionable insights to optimize strategy and execution.
- **Process Innovation**:
- Develop and document scalable processes for marketing automation, campaign management, and customer communications.
- Ensure compliance with GDPR, CASL, and CAN-SPAM regulations across all marketing and customer communications.
- Partner with teams to enable effective data flow and reporting between Marketo, Customer.io, Salesforce, and other integrated platforms.
- **Team Leadership & Development**:
- Line manager of three team members, actively contributing to execution and serving as a resource for the team by fostering expertise in marketing operations through hands-on support and
- Partner with leadership to identify growth opportunities and lead initiatives to expand operational capabilities.
**What You'll Bring**:
- **Experience & Expertise**:
- 5-7+ years in Marketing Operations or Marketing Automation, ideally in a global B2B tech environment.
- Proven experience with **marketing automation tools** such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot.
- Advanced knowledge of CRM platforms (Salesforce preferred), with expertise in campaign execution, lead management, and reporting.
- Familiarity with process-building tools like LeanData and similar platforms.
- **Skills & Knowledge**:
- Strong technical acumen and hands-on experience troubleshooting integrated marketing and customer communication platforms.
- Expertise in data analysis, visualization, and the ability to derive insights to inform strategy.
- Experience running ABM campaigns is a big plus.
- **Core Competencies**:
- Exceptional problem-solving and project management skills, with a balance of strategic vision and execution.
- Highly collaborative, with the ability to influence and align cross-functional teams.
- A growth mindset with the ability to prioritize and adapt in a fast-paced, results-driven environment.
**Our Benefits**
Competitive compensation, including equity in the company;
Generous vacation days so you can rest and recharge;
Health pe
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