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Brand Manager
hace 1 mes
LA OPORTUNIDAD:
Reportando a la dirección de Marketing, colaborará en la definición de la estrategia de las marcas asignadas así como el desarrollo de la categoría, responsabilizándose de la implantación y ejecución de los proyectos que de ella se deriven, así como del posicionamiento de marca y la estrategia a medio y largo plazo.
CONTRIBUIRÁS A TRÁVES DE:
- Controlará y tendrá total conocimiento de las categorías y de los canales relevantes para la misma, incluyendo análisis internos, externos, de competencia y de evolución del negocio.
- Participará de forma activa en la definición de la estrategia de la marca/categoría en todos sus ámbitos (producto, precio, promoción, publicidad y comunicación).
- Realizará los análisis necesarios para argumentar la estrategia definida para la categoría.
- Propondrá el plan de Marketing de su marca/categoría, con especial énfasis en el plan de innovación y la mejora continua del portfolio existente.
- Colaborará con los departamentos de Trade Marketing y Digital Marketing en la ejecución de la estrategia en los canales relevantes para la marca/categoría.
- Interacción y coordinación con equipo global de innovación
- Gestionará el presupuesto de su marca/categoría
LO QUE NECESITARÁS PARA TENER ÉXITO:
- Licenciatura en Economía, ADE, Empresariales o similar.
- Experiência mínima de dos años en departamento de marketing con evidencias de gestión de portfolio, desarrollo de innovación, manejo de proyectos y gestión de negocio de la categoría asignada.
- Conocimientos informáticos medios de paquete office.
- Alta capacidad analítica y de organización, planificación y seguimiento de proyectos.
- Imprescindible alto nível de inglés.
- Persona con habilidades de comunicación y relaciones interpersonales, proactiva, pasión y ganas de trabajar en equipo en una empresa multinacional
TE OFRECERÉMOS:
- Sustainable Business
People CommitmentLearning & DevelopmentCareer Possibilities
QUIENES SOMOS:
Unilever es una de las empresas lideres de consumo con presencia en más de 190 paises. En Unilever, tenemos un proposito: hacer que la sostenibilidad sea algo cotidiano. A través de nuestras 400 marcas como Magnum, Knorr, Dove, Hellman´s y AXE, estamos trabajando para crear un futuro mejor para nuestro negocio, nuestra planeta, y nuestros consumidores, y tu puedes ser parte de ello.
En Unilever, creemos en tener un lugar de trabajo diverso e inclusivo. Por esa razón, nos hemos comprometido a utilizar el CV Anónimo durante los procesos de selección. Si tu perfil cumple con los requisitos para el puesto, un Asesor de Talento eliminará tus datos personales antes tu CV de enviarlo al Manager del Área. Esto asegurará una evaluación basada únicamente en tus habilidades y experiência.
