Fashion PR Lead

hace 1 mes

Barcelona, España H&M A tiempo completo

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

We want to make it possible for everyone to look, feel and do good.

On this journey we´re all collaborating to create the best omni customer offer for our customers and as a Fashion PR Lead you will be a key player in making this happen. You will be responsible for building a network of H&M ambassadors through maintaining strong local relationships with media, influencers, celebrities & opinion leaders in both Spain and Portugal.

Key responsibilities include areas such as:

- Building an impactful and creative Fashion PR strategy, together with the PR & Communications Manager and / or Regional Comms stakeholders, based on insights regarding customer, brand, media & competitive landscape.
- Responsible for local fashion PR activities together with the Showroom & Influence Team
- Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
- Responsible for communicating H&M messages externally and internally, together with HO and the Communications Manager
- Budget forecast and monitoring for correspondent PR activities

**Qualifications**
You have strong branding focus and are insight driven, with proven ability to build action plans to reach the set goals and drive positive brand value. We see that you have a proven track record of creating positive outcome within Fashion PR through locally adapted plans and strategies. With your experience within the industry and insight driven mind set you find innovative ways to engage our communities of fashion stakeholders.

Besides your personality we see that you have:

- Proven experience in a brand or agency and a great understanding of the fashion industry
- A strong network with fashion stakeholders
- Fluent in Spanish and English (Portuguese is a plus)
- Flexibility to travel within the market and beyond.
- Ability to manage cross-functional projects from beginning to end.

**Additional Information**
The dress code is simple: Be proud of where you come from & amazed by where you’ll go.

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our employees and customers.

This is a full-time position based in Madrid or Barcelona and it is a requirement to have the necessary work permits and residency in Spain.

We are looking forward to hearing from you

The journey starts here.

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