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B2b Event Marketing Manager, Amazon Business Eu
hace 4 semanas
Experience in professional non-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
**Position Summary**:
Amazon Business is looking for a Product Marketing Manager based in Madrid to own Amazon’s B2B definition and execution of onsite events in the 5 locales of Europe (DE, UK, FR, IT, ES). You will be part of the Amazon Business Europe Engagement team responsible for Go-to-market of onsite events for B2B customers.
Key job responsibilities
- Responsible for the Amazon Business onsite events GTM in the 5 locales of EUROPE, in line with yearly goals on traffic. This includes go-to-market of Tier-1 events for B2B (eg. Spring Sales, Prime days, Black Friday, Gifting) and Tier-2 events (Business Savings, Back to work, etc)
- Responsible for capitalizing on B2C Teams to launch a cut-off experience for B2B customers for Spring Sales, Prime Day, Black Friday events.
- Responsible for helping building Tier-2 B2B specific onsite events, in line with seasonality, vertical or category business specific needs, or that capitalize on B2C traffic to bring existing B2B customers back to site.
- Support the traffic drivers, the full onsite events experience and the marketing campaigns to drive existing customers growth and spend.
- Coordinate backwards with Retail teams, Central teams, Deals teams and other stakeholders WW for high standard delivery
- Constantly analyze and report results, and share regional learnings in close collaboration with events central team
- Work with Amazon business Operations team to externalize campaigns set up and lean processes and SOPs WW.
- Drive merchandising experiments to increase awareness and spend.
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
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