Senior Performance Marketing Manager
hace 3 semanas
At Amenitiz, we’re on a mission to democratise technology for independent hoteliers worldwide, from the bustling streets of Paris to the serene Uyuni Salt Flats in Bolivia.
Empowering over 12,000 hoteliers worldwide, we’re not just another SaaS scaleup - we’re revolutionising one of the world’s oldest industries. With over $50M raised from top-tier VCs backing disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we’ve been named a **TravelTech Titan** and one of **Wired's** hottest start-ups.
Starting in 2024 with a diverse team of 380+ across our Barcelona and Medellin offices, Amenitiz fosters a culture of positivity and personal development. Within our ranks, you’ll find enthusiastic individuals who thrive on ownership and collaboration.
Every day, we lead by example, putting client satisfaction first and fostering a culture of strong execution. We’re dedicated to making a positive impact wherever we go. Are you ready to take on a new challenge.
**About You**:
- 5+ years of experience in Digital Marketing and / or Growth, with a focus on Organic Growth strategies
- Strong understanding of SEO principles and best practices.
- Proficiency in Digital Marketing tools and analytics platforms (e.g., Google Analytics, Search Console, Ahrefs, SEMrush).
- Solid project management skills with a focus on prioritization and collaboration.
- Excellent written and verbal communication skills in English.
- Adaptable and comfortable with a fast-paced, evolving environment.
- Team player with a collaborative mindset.
- Tech-savvy with a passion for digital trends.
- Experience in online travel, hospitech, or SaaS is a plus.
**Your Mission**:
As a Senior Performance Marketing Manager for SEO and SEM, you'll be instrumental in driving organic and paid traffic and improving Amenitiz's online visibility, directly collaborating with Growth Managers and Content teams. Your primary responsibilities include:
- Develop and execute Global SEO and SEM strategies: Conduct keyword research, on-page optimization, link building, and technical SEO to improve search engine rankings.
- Ensure efficient local execution: support in definition of local strategies aligned with the global direction, ensure constant monitoring, reporting and optimization to drive demand generation impact, deploy best practices for efficiency of scale
- Coordinate content creation and optimization: Collaborate with the content team to create high-quality, search engine optimized content
- Track and analyze website and campaign performance: Monitor website traffic, keyword rankings, and user behavior to identify optimization opportunities. Track and analyze campaign performance, adjusting strategies to maximize ROI and meet KPIs.
- Technical and Local SEO: Identify and resolve technical SEO issues to improve website crawlability and indexation. Optimize for local search to increase visibility in target markets.
- Present Data-Driven Insights: Constantly optimize & drive impact across markets based on data driven insights & best practices. Prepare and present reports and recommendations based on experimental data to stakeholders, including executive-level management.
- Collaborate with cross-functional teams: Work closely with marketing, product, and sales teams to achieve organic growth objectives.
- Manage and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.)
- Ability to conduct thorough keyword research to identify opportunities for organic and paid search growth.
- Support the web team: work together with the web team to optimize website conversion
**It sounds fantastic, but why Amenitiz?**
**We are building a great product**:
Managing and streamlining processes in the hospitality industry can be challenging for independent hoteliers, especially when it comes to handling reservations (overbookings) and reducing online travel agencies' (OTAs) fees.
We’ve built an all-in-one platform that provides property owners with everything they need to attract guests, handle bookings, grow revenue, and craft exceptional guest experiences as simply and easily as you can imagine.
**Some of our favorite perks include**
- Extensive medical, and wellness coverage to ensure you’re feeling great physically and mentally.
- We provide Stock Options that ensure you have ownership in our success.
- Our beautiful and spacious office is located right in the heart of Barcelona (Ronda de Sant Pere). Daily fruits, Tuesday breakfasts, Thursday after-office, Gym, and everyday sunshine and views at the rooftop.
- We do monthly team-building activities. From sailing the Mediterranean Sea and shows like Cirque du Soleil, to poetry, cooking, or magic workshops.
- Forget about waiting till the end of the month to get paid. Access your salary any day you want
- Flexible remuneration: enjoy saving on restaurants, kindergarten, transport, and training.
- Energetic, fast-growing, and international environm
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