Associate Live Marketing Director

hace 1 mes

Barcelona, España King A tiempo completo

**Craft**:
King is a leading interactive entertainment company for the mobile world, with people all around the world playing our games. The games we make bring moments of magic to our players. Our aim - Making the World Playful - it’s what inspires us to create new experiences and raise the bar. We design games for everyone, no matter where they are or who they are. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way.

Farm Heroes Saga is one of King’s beloved casual games titles with _over 5 million daily players._ _We_ _have an exciting opportunity for an experienced Associate Live Marketing Director to join Farm Heroes Saga to develop and implement effective marketing strategies and campaigns to support our in
- game events in order to expand the audience and form deeper connections with our players.

As a passionate marketer with a strong interest to innovate within your craft, you will be embedded in the Product team within Farm and will collaborate with a cross
- functional team including development, production, design art and product to increase player engagement through well planned promotional campaigns and strategic initiatives.

This is an opportunity to join a highly valued and dynamic team that works with a wide range of functions across the business in a creative, challenging and collaborative environment, and it's a place where your ideas will be as valued as well as your marketing and project management expertise.

Creating magical consumer
- facing events means always being at the cutting edge of our Marketing, so your role will always be evolving as new things come up

**Your role within our Kingdom**:

- Collaborate with the game team to build and operate a holistic calendar with creative and marketable in
- game events that drive player engagement
- Lead and execute the promotional strategy for our in
- game events to amplify impact and increase reach
- Drive the adoption of the new CRM tech - Braze - within the team, and ensuring standard methodologies in both operations and business impact, as well as providing training and support for other team members
- Partner with analytics team to define segmented CRM communications and define standard methodologies per targeted group, focusing on building tailored and personalized experiences
- Encourage and coordinate initiatives across alternative marketing channels (performance, social, cross promo, platforms featuring) to increase exposure of in
- game events
- Identify and drive opportunities for partnerships and collaborations that can drive more players into the game.
- Work with creative agencies and studios to build the new content strategy proposition across multiple channels and to define processes and elevate quality of the marketing assets
- Provide a player
- centric view of all our marketing activities to reach our players effectively, collaborating with the UX team to build outstanding customer journeys and ensuring the delivery of the right message at the right time to the right segment.

**Skills to create thrills**
- Experienced Marketer with a good understanding and appreciation of broader marketing (especially CRM), ideally working within a consumer internet or gaming business.
- Highly analytical, with experience in data
- driven decision making
- Experience leading cross
- functional and multi
- channel initiatives and projects in a dynamic agile business environment.
- Experience with CRM campaign management tools (i.e. Braze), reporting tools (i.e. Looker), and agency/clients briefs and negotiation.
- Strong aptitude for identifying problems, troubleshooting issues and problem
- solving.
- Creative mindset that uses a mix of strategy, intuition and data to deliver unique experiences to our players utilizing the different pillars of marketing and a deep understanding of the player lifecycle.
- Results
- oriented, quality focused and player centric.
- Superior attention to detail, highly organized and comfortable operating both is multiple projects and in a technical environment.
- A self
- starter who is willing to roll up your sleeves and get things done.
- Experience in managing and supporting the development of members of your team.
- Excellent communication and presentation skills (English) with the ability to build relationships internally and externally across all levels.

**About King**

King is the game developer behind the world
- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top
- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in g

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