Strategic Planner

hace 3 semanas

Barcelona, España Ladder.io A tiempo completo

**Ladder.io****:

- Creative Strategist/ Strategic Planner**

We are looking for a Creative Strategist to join our growing agency as part of our Creative Planning Team. This role is at the heart of the agency and sits between production, creative, paid media, data science and project management teams.

The mission of the Creative Strategist is to develop new, innovative and creative strategies that deliver measurable results for our clients, while staying on top of the latest industry trends.

**Key Responsibilities**:

- Analyze a business’ current situation, goal and strategy.
- Putting your thinking cap on to research who would be interested in buying what our clients are selling and why?
- Build and analyze a customer journey using limited data, providing a basis for making good strategic decisions
- Working as part of the team to assess a company's strengths, researching the competitive landscape, broader market and using this to develop a strategy. (and presenting it beautifully)
- Design creative tests to put our strategy into practice. Each month assess the results of these tests, and the position of the company - augment strategy where needed and develop new tests to move the client towards their goals.
- Diving into the performance data to see which ads are working. Then, breaking it down to see which creative routes are doing the best, and for which user segments.
- Working, and maintaining relationships with a diverse portfolio of clients.
- Working with designers and writers, performance specialists and data scientists - to bring our strategy to life, keeping on brand and on message.
- Keeping an eye on the creative output, judging its consistency with the brand and creative strategy.
- Research and develop creative ideas for new creative campaigns.
- Being a real part of the team - contributing ideas to improve the department, be it new services, internal processes or other initiatives.
- Joining client calls and answering client messages to explain your work and answer questions.
- Problem-solving. Issues with strategy and related briefs crop up. Take a look at the problem and either work with other teams (social, search, digital strategy) to resolve, or know when to escalate.

**You‘ll do great by combining the following experience and attributes**:

- Impressive powers of persuasion (through storytelling)
- A portfolio that shows you can identify and prioritize a brand’s problems and opportunities
- Comfortable looking at data to determine the performance
- PowerPoint/Google Slides skills
- An eye for good copy and design (and, maybe more importantly, for bad copy and design)
- (Nice to have) Experience with a variety of companies (sizes and industries)
- (Nice to have) Some experience in digital strategy/understanding of platforms
- High Emotional IQ - The ability to deliver tough feedback in a constructive manner.
- Team player - Make decisions that are for the good of the group - we’re in it together.
- Own it
- Whether it’s something you're really proud of or something you’d rather forget (we all make mistakes). We want to be a place where we win together, lose together - and that starts with each of us taking responsibility for delivering the best we can. All-day. Every day.

**Perks that will come with your role at Ladder**:

- Entirely remote work setting
- Working with exciting start ups and world-class companies & collaborating with amazing specialists in digital marketing.
- Generous holiday allowance as well as extra days off during the Christmas period, Bank Holidays & Mental Health Days.
- Flexible working hours and Summer Fridays.
- Extensive training opportunities: Career Path, Access to ConversionXL Courses, Company Library, LAD Academy, Audible subscription, seminar and training budgets, additional non-work-related training budget.
- Parental Leave.
- Mental Health Support, with unlimited online access to your own therapist or coach.
- Work From Home equipment budget.
- E-gym membership, e-lunch benefit and weekly company yoga sessions.
- Profit Sharing Scheme.
- Referral Schemes.

**About Ladder**:
We’re specialists in Growth Marketing, experts at unlocking the power of data and making the best decisions to reach our clients’ growth goals. Through our data-driven testing process, we unlock the true growth potential of our clients all over the world.

Join our distributed team based in the UK, USA, Poland and Greece to gain unrivaled experience within our ambitious and modern agency.

Application Question(s):

- What's your salary range?
- What's your availability to start?

**Experience**:

- Digital marketing: 3 years (required)
- marketing planning: 3 years (required)

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