User Acquisition
hace 2 días
**As a part of our User Acquisition at Tamatem**: you will assist in the development, execution, tracking, and analysis of multiple digital strategies and projects and help build the paid acquisition function for Tamatem’s games and Tamatem Plus.
**Your role within Tamatem’s world**:
- Develop and implement web-based marketing strategies to promote Tamatem’s Plus brand, attract visitors and potential leads, and generate internet sales
- Setting up and optimizing paid advertising campaigns on platforms such as Google Ads social media (Facebook, Snapchat, Tiktok etc), and app stores
- Monitor, measure, and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.
- Analyze and report campaign results to identify optimization opportunities and to grow the business across multiple KPIs (installs, retention, and profitability) using tools such as Google Analytics and MMP.
- Developing and implementing SEO strategies to increase organic traffic to the website.
- Collaborating with internal Tamatem stakeholders (Products, Data Analysis... etc) to optimize the website and mobile apps for conversion
- Keeping up-to-date with industry trends and best practices in web and app marketing
- Working with the marketing team to develop and execute marketing plans and campaigns.
- Analyzing ad performance data and using it to make data-driven decisions about ad placements and strategies
- Testing and experimenting with different ad formats and placements to optimize revenue
**Requirements**:
**You have**:
- Minimum of Bachelor’s Degree in Marketing, Economics, or a related field 6-9 years of experience, preferably in online gaming companies
**Skills you will bring to us**:
- Creative and proactive
- Time management skills
- Organization skills
- Excellent problem solving skills
- Excellent analytical skills
- Data driven mindset
- Excellent communication skills
- Ability to multitask
- Excellent command of MS Excel Excellent written and verbal communication in English
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**Experience you will bring to us**:
- Experienced with managing and allocating marketing budget across multiple channels
- Experienced with web analytics and attribution tools
- Understanding of A/B and multi-variant testing technologies
- Deep understanding of SEO and ASO
- Knowledge of both iOS and Android markets
- Good knowledge of tracking systems
- Good knowledge of free-to-play economics and best industry practices
- Good understanding of digital and mobile advertising channels
**Benefits**
**You will love**:
- Our vibrant and fun working environment. We are a curious, hard-working, and energetic group ready to take over the world
- The continuous learning and career growth
- Our competitive salaries and annual raises.
- Some other COOL perks
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