Technical Marketing Analyst

hace 2 semanas

Barcelona, España Lokalise A tiempo completo

**Who are we**

Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

**Location**

Even though our company operates exclusively on a remote basis, you are required to reside in and have legal work eligibility within one of the specified countries: Bulgaria, Czech Republic, Estonia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Ukraine, United Kingdom.

**About**

We are seeking a skilled Technical Marketing Analyst to join our DemandGen/marketing team. If you have a passion for data analysis, a deep understanding of digital marketing, and a strong technical background, we want to hear from you

**You Will**
- Track, and report on organic and paid traffic performance, user behavior, and lead attribution.
- Analyze marketing data to identify trends, insights, and optimization opportunities.
- Implement automation solutions that enhance efficiency and streamline workflows.
- Facilitate & manage integrations between tools and platforms, including API connections, Zaps, etc.
- Analyze the effectiveness of the channel mix to derive informed forecasts & conclusions.
- Enhance our lead scoring, the accuracy of tracking & attributing conversions to marketing efforts.

**You Must Have**
- 3+ years of experience in marketing analysis or technical marketing roles.
- Advanced skills in GA4, Google Tag Manager, and SQL.
- Strong understanding of channel mix modeling
- Proficiency in implementing and optimizing automation workflows.

**It will be considered a significant advantage if you bring**
- Familiarity with Python (Pandas/NumPy) and Make.
- Background in performance marketing or AdOps.
- Familiarity with Wordpress and web dev basics.

**Our Benefits**
- Competitive salary and employee stock options plan
- Fully remote and flexible working hours
- Co-working budget
- Unlimited vacation policy
- Top-notch tech equipment for your work
- Learning & Development program
- Health insurance
- Wellness benefits
- Mental health support - every employee has access to a dedicated mental health platform
- Great startup atmosphere, team spirit, and team events

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