Marketing Manager South Emea
hace 4 semanas
About VERITAS
Veritas solves what no one else can. With an industry-leading product portfolio, we offer proven, modern, and integrated technology that brings together availability, protection, and insights. Our Veritas Enterprise Data Services Platform addresses current and future data issues end-to-end - keeping mission-critical workloads highly available, protecting data everywhere, and providing insights to optimize costs and maintain regulatory readiness.
Veritas Technologies is a leader in multi-cloud data management. Over 80,000 customers—including 95% of the Fortune 100—rely on us to help ensure the protection, recoverability, and compliance of their data. We have a reputation for reliability at scale, which delivers the resilience our customers need against the disruptions threatened by cyberattacks, like ransomware. No other vendor is able to match our ability to execute, with support for 800+ data sources, 100+ operating systems, 1,400+ storage targets, and 60+ clouds. Learn more at
Veritas’ Worldwide Field Operations (WFO) propels company growth by driving all aspects of new business and channel sales and includes global sales operations and global sales enablement for all new business and renewal sales.
Field and Channel Marketing Manager - Iberia & Italy
Scope of Role:
Reporting to the Regional Marketing Leader, the Marketing Manager, in charge of Field and Channel Marketing Manager is accountable for driving engagement & pipeline generation from both direct and thru partner marketing activities for Iberia and Italy.
The role demands.
- a good functional knowledge of marketing, particularly ABM, channel marketing events (Physical and virtual), social media
- a strong capability to build trust & intimacy with the salespeople to be an ambassador and driver of Veritas key initiatives & with partners to implement orchestrated demand plan with our top distributors & partner;
- a good business acumen to understand each country priorities and achieve marketing KPIs as well as rigor to manage budget.
- a great communicator & team player
**Responsibilities**:
Specific responsibilities for this role include:
- Develop and implement pipeline acceleration programs jointly with sales.
- Research, choose, design and manage live & virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates.
- Forecast, measure, analyses, optimize and report on impact of programs.
- Engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
- Drive vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies.
- Develop and implement target account strategy to support account-based selling.
- Communicate and educate the field sales team regarding new and planned marketing activities including global, regional and local programs.
- Work with sales and channel to maximize demand creation, pipeline contribution and sales opportunity acceleration.
- Working alongside the partner account managers, manage Platinum partner, key Alliances to plan, execute and track VPDF budget.
Qualifications/Experience/Essential Requirements:
- 5+ years’ marketing experience in country/region
- Familiar with B2B direct and channel marketing metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.)
- Proven track record in driving strong partner relationship and lead generation programs.
- Passionate about the technology market
- Target driven.
- Detail oriented and skilled at managing to deadlines
- Strong organization and influencing skills
- Strong consultative marketing approach in order to effectively engage with sales organization and channel partner community.
- A strong team player
- An understanding of account-based marketing implementation
- Excellent communication and presentation skills
- Excellent business acumen
- Fluent Spanish & English or Italian & English
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