Marketing Lead

hace 1 semana

Barcelona, España Loyal Guru A tiempo completo

**Marketing Lead - Fuel Our SaaS B2B Growth**:
Hi There

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

**What We Expect from You**:

- **Strategy Development**:
Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.
- **Inbound Marketing & Lead Generation**:
Develop and execute inbound marketing campaigns that attract and convert qualified leads.
- **Campaign Leadership**:
Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.
- **Team Management**:
Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.
- **Cross-Functional Collaboration**:
Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.
- **Content Creation & Communication**:
Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.
- **Market Research & Competitive Analysis**:
Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.
- **Customer-Centric Focus**:
Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.
- **Team Building**:
In the future, build and lead a high-performing marketing team to support organizational growth.

**Skills and Experience**:

- **Proven Experience**:
Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.
- **Product Marketing Background**:
Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.
- **Team Leadership**:
Proven ability to lead and mentor team members, fostering collaboration and growth.
- **Technical Proficiency**:
Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus.
- **Analytical and Operational Mindset**:
Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.
- **Collaborative Leadership**:
A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.
- **Digital Marketing Tools**:
Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.
- **Excellent Communication**:
A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.
- **English Proficiency**:
Strong ability to communicate effectively in English.

**What You'll Do**:

- **Define and Execute Marketing Strategies**:
Align marketing initiatives with the company’s vision and growth objectives.
- **Manage Your Team**:
Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.
- **Conduct Market Research**:
Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.
- **Drive Inbound Campaigns**:
Create and implement inbound marketing campaigns that generate and convert qualified leads.
- **Oversee Media & Industry Relations**:
Take charge of the company’s advertising, public relations, and communications efforts.
- **Coordinate Promotional Efforts**:
Lead digital and promotional campaigns, with a focus on engaging the food retail sector.
- **Ensure Brand Cohesion**:
Work with all customer-facing departments to deliver a consistent and impactful brand experience.
- **Measure and Optimize**:
Track the impact of marketing activities, continuously refining strategies based on data and insights.
- **Optimize the Customer Journey**:
Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

**What Benefits Do We Offer?**:
**We Care About You**:

- 50% discount on private health insurance
- Acce

  • Digital Marketing Lead

    hace 3 semanas

    Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Digital Marketing Lead

    hace 2 semanas

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Digital Marketing Lead

    hace 4 semanas

    Barcelona, España Intracon Marketing Solutions A tiempo completo

    AtIntracon Marketing Solutionswe design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Asv802 - Digital Marketing Lead

    hace 5 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • ASV802 - Digital Marketing Lead

    hace 1 semana

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions. Do you want to make a difference to your business? We can combine our energies and add value to your brand through our creative engine and passion for design. We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are...

  • Digital Marketing Lead

    hace 2 semanas

    Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • (Urgente) Digital Marketing Lead

    hace 1 semana

    Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Marketing Lead

    hace 6 días

    Barcelona, España Loyal Guru A tiempo completo

    Marketing Lead – Fuel Our SaaS B2B Growth Hi There!At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign...

  • Marketing Innovation Leader

    hace 6 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    We are Intracon Marketing Solutions, a dynamic team dedicated to designing strategic sales and marketing solutions. We're looking for a talented Digital Marketing Lead to drive both our Internal and External Marketing Strategies, crafting impactful B2B marketing plans that elevate our brand and those of our clients and prospects.In this role, you'll lead...

  • Marketing Lead

    hace 1 día

    Barcelona, Barcelona, España Loyal Guru A tiempo completo

    Marketing Lead – Fuel Our SaaS B2B GrowthHi There At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign...

  • Digital Marketing Strategist

    hace 7 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    Job DescriptionAt Intracon Marketing Solutions, we are seeking a Digital Marketing Lead to drive our Internal and External Marketing Strategies. As a key member of our team, you will craft impactful B2B marketing plans that elevate not only our brand but also those of our clients and prospects.This is a full-time role with a hybrid work model, requiring...

  • Marketing Lead

    hace 7 días

    barcelona, España Loyal Guru A tiempo completo

    Marketing Lead – Fuel Our SaaS B2B Growth Hi There! At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign...

  • Marketing Innovation Leader

    hace 5 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    We're Intracon Marketing Solutions, a forward-thinking marketing agency dedicated to delivering tailored sales and marketing solutions. We're seeking an accomplished Digital Marketing Lead to spearhead our Internal and External Marketing Strategies, crafting impactful B2B marketing plans that enhance our brand reputation and that of our clients and...

  • Inbound Marketing Director

    hace 5 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    Intracon Marketing Solutions is a dynamic company that designs strategic sales and marketing solutions. Our goal is to help businesses achieve their goals through innovative marketing strategies. We're seeking a highly skilled Digital Marketing Lead to drive our Internal and External Marketing Strategies, crafting impactful B2B marketing plans that elevate...

  • Digital Marketing Strategist

    hace 5 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions, we're a team of innovators and marketers dedicated to delivering high-impact sales and marketing solutions. We're passionate about helping businesses like yours thrive in today's competitive landscape.We're looking for a seasoned Digital Marketing Lead to join our team, drive both our Internal and External Marketing...

  • Inbound Marketing Specialist

    hace 6 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    Job OverviewWe are seeking a Digital Marketing Lead to join our innovative team at Intracon Marketing Solutions. As a key member of our team, you will be responsible for driving our Internal and External Marketing Strategies, crafting impactful B2B marketing plans that elevate our brand and those of our clients and prospects.Your primary objective will be to...

  • Marketing Operations Lead

    hace 6 días

    Barcelona, Barcelona, España Travelperk A tiempo completo

    **Company Overview**Travelperk is a pioneer in the future of business travel. Our all-in-one platform gives travelers the freedom they want, while providing companies with the control they need. We're on a mission to transform how businesses manage their travel expenses.**The Opportunity**We're seeking a strategic marketing operations leader to help drive...

  • E-commerce Marketing Lead

    hace 7 horas

    Barcelona, Barcelona, España Amazon Teletrabajo Freelance A tiempo completo

    Job DescriptionWe are seeking an E-commerce Marketing Lead to join our team at Amazon. As a key member of our marketing team, the successful candidate will be responsible for driving growth through effective marketing campaigns. The core objectives of this position are to grow and improve communications with Amazon Freight's key audience, educate them...

  • Performance Marketing Lead, Spain

    hace 2 días

    Barcelona, Barcelona, España TN Spain A tiempo completo

    Job DescriptionPerformance Marketing Lead PositionWe are looking for a talented Performance Marketing Lead to join our team in Spain. As a key member of our marketing team, you will be responsible for driving the success of our digital marketing campaigns and leading our performance marketing efforts.The ideal candidate will have a strong background in...

  • Marketing Operations Lead

    hace 2 días

    Barcelona, Barcelona, España Jordan Martorell S.L. A tiempo completo

    Job SummaryWe are looking for a Marketing Operations Lead to join our team in Barcelona. This role is responsible for overseeing the implementation of marketing strategies and tactics to drive business growth and sales targets.About the RoleDefine Annual Budget: Collaborate with CMO and Country Manager to develop an annual budget plan.Lead Local Team: Manage...