Senior Manager, Europe Solutions Marketing

hace 4 semanas

Madrid, España Acronis A tiempo completo

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Consumer Solutions Marketing Manager who is ready to join us in creating a #CyberFit future and protecting the digital world

As part of our Product and Solutions Marketing organization and reporting directly to our Vice President of Product Marketing, this highly visible, global role will be serving as half solutions marketing lead and half product marketing lead. You'll look after our marketing strategy and execution for all things Consumer segment, and our Cyber Protect Home (Office - former "Acronis True Image") product.

**WHAT YOU'LL DO**
- As part of our Product and Solutions Marketing organization and reporting directly to our Vice President, this highly visible and strategic role will be serving as our regional solutions marketing lead for all of our target audiences and our full portfolio of products
- Be the solutions marketing lead for Acronis in Europe
You will work hand-in-hand with the Regional Marketing and Sales leads on marketing strategy, plan, and execution, represent the company at meetings and conferences in the region, and ensure business success for campaigns, events and sales at a regional and country and often, local level
- Live in the region and be the voice of the region back into Product and Solution Marketing
It is critical that the global team gets insights into the technology trends, challenges, competitive landscape, and unique market differences to build global messaging with broader relevance
- Collaborate closely with your peer global product, segment and ecosystem marketing leads
It will be critical to be up-to-date on all company news, product updates, new integrated solutions, and segment-focused initiatives to be able to help integrate initiatives at the global and local level
- Content
Author, video, record, review, present, evangelize, demo and generally own the messaging and content for marketing, channel, etc in region. You'll often be taking global messaging and content and 'regionalizing' it for execution. Sometimes you will own and drive content for events, campaigns, and sales plays specific to only the region, drawing from source content that is global. And you'll do lots of review/approve work to ensure we deliver with quality and consistency
- Plan
While you will contribute to a broader marketing plan owned by the Regional Marketing lead, you will be responsible for creating and recommending portions of the plan regarding content, potential winning sales plays, and helping to select/prioritize the right global activities for additional execution within region to help drive the numbers
- Represent marketing at a technical level - including training
Unlike your campaign, digital, partner and field marketing peers, you will be the go-to person to on questions regarding products, solutions, features, competitive differences, and expected to personally drive demos at shows and engage partners and customers when called upon. At times, you may be asked by your regional marketing peers or the local sales teams to offer and conduct training
- Meet with partners and customers, building close relationships in the field
With your common mission, it is expected to join in external meetings and regional sales and marketing internal planning sessions to propose, contribute, commit, and then bring back this insight into the global team
- Work within our operational processes and system to ensure work is documented, tracked, measured, and reported on
You'll bring some best practices from prior experiences, and work with your virtual team to help ensure business targets and KPIs for the company's investments are met

**WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)**
- 10+ years of Product and/or Solutions marketing experience within the IT industry, with B2B experience required, B2C a big plus
- Segment experience with Service Providers, especially MSPs required, as well as the IT needs of the different end customer markets from SMB through Enterprise. Knowledge of complex Channel environments a strong plus
- Experience with SaaS and within the cybersecurity market required. Strong knowledge in backup and disaster recovery markets a closer
- Experience working in the Field with knowledge of commercial relationships and sales organizations and processes required
- Front-line manager experience at an established high-tech company preferred with an understanding of planning, resourcing, budgeting, handling dependencies, long-term roadmaps, Agile environments, project management, virtual teaming, and global markets
- Successful track record of cross-functional, cross-company collaboration
- Comfort with high levels of ambiguity and proven ability to have impact and influence a highly virtualized, matrixed, gl

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