Associate Global Brand Manager
hace 3 semanas
**Associate Global Brand Manager - Sleep Disorders**
Hybrid working: based in UK, Spain, or other EU countries
**Salary**: Competitive + Benefits + Bonus
If you are a strategic pharmaceutical marketing professional with experience of building brands internationally then, we want to hear from you
Join us to help improve peoples' lives and make healthcare better for everyone
**About Pharmanovia**:
Pharmanovia is a dynamic, fast-growing international pharmaceutical company with a portfolio of over 20 brands across more than 160 markets. Our mission is to improve patient health globally through the revitalisation of niche, tried-and-trusted medicines.
Our core behaviours are:
- We act decisively but we never compromise on quality.
- We keep our promises and do as we say.
- We value our heritage and foster an entrepreneurial spirit.
- We reinvest in our future - in our products, our brands and our people.
- We give back to our communities.
Since its inception in 2013, Pharmanovia has grown consistently year on year, focusing on delivering high-quality branded prescription medicines to patients, prescribers, and healthcare providers across the world. Our growth has enabled the company to reinvest in its products, brands, people, and to give back to its communities. A people business with a strong, supportive culture that encourages innovation and entrepreneurial spirit, our team comprises over 300 employees and 29 nationalities, operating from offices in the UK, Denmark, Netherlands, Switzerland, U.A.E., India, Singapore, Italy, Spain, and South Korea.
We are an agile, committed, and innovative global specialty pharma business and a preferred partner for innovator pharma companies, instigating a paradigm shift in the life cycle management of iconic medicines. We seek to extensively engage with clinical communities to communicate product improvements and prioritise environmental, social, and governance considerations across the business and workforce.
Pharmanovia's therapeutic areas include Cardiovascular, Oncology, Endocrinology and Neurology.
**About the role**
As our Associate Global Brand Manager, you will be responsible for supporting the global launches of Pharmanovia's Sleep Disorders franchise in all current and future markets. You will be responsible for designing and implementing promotional materials and programs. You'll work closely with key internal stakeholders to ensure sales force implementation and launch performance are executed to perfection.
You will be reporting directly to the Global Marketing Director and will be a part of the Strategic Marketing business area, led by the Chief Brand Officer.
The department has an ethos of continuous improvement, refining systems and creating efficiencies. This, along with the rapid growth of the business, leads to a varied and dynamic working environment.
**Key responsibilities**:
- Developing key message platforms for the brands and ensure they are effectively communicated to customers through promotional and scientific channels
- Supporting the sales teams by developing high quality, customer focused communication materials which align with the brand strategy
- Monitoring brand performance through a variety of qualitative and quantitative data sources
- Supporting market access activities as appropriate as part of cross functional teams
- Forecasting sales during the financial planning cycle
- Managing forecasting for supply chain through an 18 month rolling forecast
- Monitoring and control expenditure within the marketing budget
- Building external relationships with partners and customers
- Building and maintain a high level of disease knowledge and credibility with physicians
- Building effective and influential relationships with relevant HQ staff
- Managing promotional activity within the appropriate Code of Practice
**About you**:
To succeed in this role, you must have a results-oriented mindset, with a talent for building clear project plans, collaborating with advertising agencies, managing project budgets, and delivering promotional materials and training tools. You'll need to be systematic and organised in your approach with an ability to work cross-functionally in a fast-paced, dynamic environment.
- Bachelor's degree in a relevant field, such as life sciences, business, or marketing; advanced degree preferred
- 3 to 5 years' experience in commercial functions within an EU/global operational marketing role
- A track record of successful brand building, especially in the specialist medicine setting
- Demonstrable competence in all aspects of strategic and operational marketing including leading effective implementation
- A passion for brand building through insight, intelligence and evidence which turns ideas into results
- Proven track record of leading teams to outstanding sales achievement
- Experience with NHS funding and commissioning processes
- Basic understanding of medical aspects of therapeutic area along with willi
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