Communications Executive Senior

hace 2 semanas


l'Hospitalet de Llobregat, España Grupo Planeta A tiempo completo

Principales **Responsabilidades**:

- Implementar / gestionar la estrategia de comunicación con stakeholders (medios de comunicación, instituciones educativas y personal interno (alumnos y profesores).
- Implementar / gestionar la estrategia de Social Media y de online reputation management (ORM).
- Implementar / gestionar la identidad de marca y branding.
- Soporte en la organización de eventos.

Funciones:

- Realización y gestión de contenidos web, notas de prensa, informes académicos y comunicados oficiales, tanto internos como externos.
- Realización de creatividades y copys para campañas de captación en entornos digitales. Mail marketing.
- Gestión, control y seguimiento del gabinete de prensa y RRPP con agencias y medios de comunicación.
- Definir, gestionar y hacer seguimiento de la estrategia de content marketing juntamente con el departamento académico y el de marketing digital.
- Gestión y seguimiento de contenidos y KPIS de las RRSS de la marca con el soporte de una agencia especializada.
- Gestión y seguimiento de la reputación de marca y los proyectos de ORM relacionados.
- Análisis y seguimiento de los KPIs propios del área de comunicación y marca. Elaboración de informes de consecución de objetivos mensuales y trimestrales.
- Realización de benchmarks. Detectar el contenido más relevante de la competencia y del sector.
- Elaboración de materiales corporativos y aplicaciones de identidad de marca. Branding.
- Comunicación interna.
- Definición y soporte en la organización de eventos corporativos e internos.

¿Qué ofrecemos?
- Contrato estable: indefinido y a jornada completa
- Podrás desarrollarte profesionalmente gracias a nuestros planes de formación y desarrollo de talento interno
- Descuentos y promociones exclusivas para nuestros empleados (masters y posgrados, sellos editoriales, coleccionables, Casa del Libro )
- Un atractivo paquete de beneficios sociales a través del plan de retribución flexible que incluye: tarjeta transporte, tarjeta restaurante, cheque guardería, seguro médico, etc”
- Perfil de Comunicación / Publicidad y RRPP / Branding / Audiovisual / Comunicación Corporativa.
- Estudios superiores en Comunicación / Publicidad / Marketing Online. (Licenciatura / Grado / Máster).
- Conocimientos de SEO, edición web (Drupal o WPress), Diseño gráfico y edición de vídeos (paquete Adobe Creative Suite). Redacción de contenidos y Copywriting. Gestión de gabinete de prensa y/o medios de comunicación y organización de eventos.
- Experiência requerida: mínimo 3-5 años.
- Español (nativo) + Ingles (medio/alto).



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