Retail Director

hace 1 mes


Madrid, España La Prairie Group A tiempo completo

The mission of this position is to ensure the development of La Prairie Luxury House at retail level within the Spanish market by maximizing the retail performance targets of the affiliate ensuring Luxury excellence through effective recruitment, management and development of all field and in-store personnel. The Retail Director will report directly to the General Manager and will have 6 direct reports.

**How you will create a beautiful impact**:

- Business Planning_
- Define and implement all retail and performance targets in line with Global guidelines
- Define and follow on KPIs to maximize the retail performance targets. Regularly review KPIs at both individual and store level vs required targets and benchmarks & implement a recovery plan where required
- Drive required retail growth in top doors by developing and implementing tailored business plans and event activity
- Follow weekly/monthly retail performance of all doors and undertake appropriate in store actions and follow-up to keep them in track..
- Anticipate issues and implement action and contingency plans
- Identify new opportunities and ideas to drive sales within brand parameters and tools, and evaluate effectiveness
- Be aware of competitor activity in each door, and track ranking data where possible
- Evaluate stock levels within each store and initiate corrective actions when needed
- Ensure visual merchandising by door is being maintained
- Monitor CRM clients database and KPIs, and set targets to the team in order to maximize client activation results.
- Ensure the compliance and upkeep of customer record & transactions on clienteling tool.

Effective Retail and Education team management
- Lead the Field team, leading by example of leadership and excellence.
- Create and motivate strong in store teams that work together to meet and exceed targets.
- Be able to give and receive feedback as a tool to develop the team and strengthen relationships.
- Deliver performance reviews and help the team achieve their performance objectives.
- Establish efficient management processes to maximize quality time of the teams in store to drive business.
- Act as a conduit of efficient communication.

BA population
- Effectively manage Beauty Advisors / Counter Managers performance through ongoing in store reviews and assessment, appraisals, and Consultant Development plans in accordance with La Prairie guidelines
- Develop, motivate, and coach in store teams
- Undertake the timely recruitment and assessment of new consultants

Managing store relationships and communication
- Conduct relationships with retailer department/store managers and present business strategy updates.
- Negotiate appropriate local opportunities for sites, windows & Beauty Rooms
- Identify and discuss with store management consultant performance issues through performance management
- Communicate opportunities and risks to other teams.

Implementation of marketing and merchandising guidelines
- Follow up the execution of in-store marketing activity
- Ensure that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximize retail effectiveness.
- Uphold La Prairie luxury house by enforcing high standards of counter visual merchandising and Beauty Advisors grooming

**What you need to become our next audacious talent**:
1- Experience: Over 10 years, preferably luxury skincare brands or excellent knowledge of the skincare or luxury industry

2- Skills:

- Strong leadership skills
- Retail & KPI mindset
- Personality: Communicative, proactive team-player with high level of reliability and integrity, good at influencing and negotiation skills, excellent at building strong relationships with our clients and among the teams. Able to be both caring and courageous.
- Energetic and outgoing personality, passion for selling and people
- Custodian of the core values
- Able to work at a high level as well as in the detail
- Ability to identify and implement improvements in processes and challenge the status quo

3- Language: Spanish and English fluent

4- Computer Skills:

- Advanced Excel and PowerPoint skills, and using Microsoft Office in general.
- Comfortable with clienteling tool.
- Comfortable with reporting tools (QlickView, Salesforce)

5- Availability to travel

**Why your journey with us will be unique**:

- Flexible work schedule & summertime
- Food allowance
- Product allowance
- Schooling allowance
- Gender perspective in medical health check
- Christmas Hamper
- Exclusive access to purchase our amazing products at a discounted price.
- Discounts in an exclusive platform with access to +50 brands.
- Brand new modern offices

At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity amongst our talents is the strength of our House, and we support professional equality for everyone. We welcome applicants with and from d



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