Digital Campaign Manager, Hp App
hace 3 semanas
It is an exciting time to join the Consumer Services and Solutions (CSS) organization at HP. If you enjoy being part of large-scale business model transformation, building processes and operations to foster and serve direct relationships with end-users, and leveraging your creativity to drive business outcomes, this role is right up your alley You will have the chance to put your stamp on a strategic HP business.
HP is hiring Campaign Managers for a global, end-user app. We’re looking for individuals with the proven ability to develop and implement strategic marketing plans to drive revenue growth through app engagement. If you enjoy dynamic and new challenges, are looking to spearhead marketing campaign strategies from conceptualization to execution, and ideally have already gathered experience in a digital customer-centered environment, this role is for you
As a Campaign Manager, you will lead the ideation, planning, execution, and managing of digital marketing campaigns to promote app engagement as well as products and services. You will oversee the entire lifecycle of marketing campaigns, including monitoring and using data insights and analytics to optimize campaigns. You will collaborate with teams in a variety of HP partner organizations to develop and implement campaign strategies to meet business objectives.
If you are known for your “can do” attitude, collaboration skills, and ability to imagine the future; and you have a strong foundation in campaign management as well as experience with leveraging data, this role might be the perfect “next step” for your career.
HP is placing high priority on the app launch and subsequent direct revenue stream, and we’re counting on an amazing customer experience as we evolve and scale this business. You can play an important part in the success of this program. Come join us to get in on the ground level of this new business and grow with us
**Job Summary**
- This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows. The role manages engagement and monetization campaigns on the app, enhances content based on customer insights, and employs advanced distribution strategies. Additionally, the role acts as a functional manager and provides mentorship to lower-level employees to achieve operational and strategic goals.
**Responsibilities**
- Develops and leads the HP app content strategy for designated business groups while aligning it with overarching business objectives.
- Leads and oversees A/B tests and experiments to optimize content elements, such as headlines, and visuals, for better conversion rates.
- Leads to develop strategy for initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
- Analyzes and monitors impressions, click-through, conversion, and related analytics coordinating closely with cross-functional teams and key stakeholders.
- Implements advanced audience segmentation techniques to personalize content for various customer segments and stages of the customer's journey.
- Ensures that all content adheres to legal and regulatory requirements, including copyright, privacy, and industry-specific regulations.
- Acts as a functional manager within area of expertise.
- Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
**Education & Experience** Recommended**
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in persona, customer journey and editorial content development, or a related field.
**Preferred Certifications**
NA
**Knowledge & Skills**
NA
**Cross-Org Skills**
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
**Impact & Scope**
- Impacts large functions and leads large, cross-division functional teams or projects.
**Complexity**
- Provides highly innovative solutions to complex problems within established policy.
**Disclaimer
-
Platform Manager with Adobe Campaign
hace 4 semanas
Barcelona, España Ambit BST A tiempo completoWe are looking for a ”_ Platform Manager_” who will offer service to a multinational pharmaceutical company. The primary platform is **Adobe Campaign** but may also consist of other tools across the digital engagement environment, including Adobe Analytics, Adobe Target, Jira, Confluence, BitBucket and Adobe Data Workbench, as well as a Drupal-based CMS...
-
Project Manager Digital
hace 7 días
Barcelona, España OHMM A tiempo completoEn OHMM buscamos Project Manager Digital para ampliar nuestro equipo de diseño y desarrollo. Su labor principal será la gestión de proyectos web y app, estando presente en todo el proceso: - Recogida de briefing - Preparación de propuesta y presupuesto - Calendarización y seguimiento de hitos - Gestión de trabajo diario con equipo de programación y...
-
Campaign Manager Intern
hace 2 semanas
Barcelona, España Sdi Digital Group A tiempo completoWhat You'll Do : What is Retail Media? Criteo Retail Media is the rising star of the Criteo portfolio. The Central & Eastern European + MEA market shows double-digit growth which is why we are growing the team. Criteo Retail Media solutions allow eCommerce sites to generate advertising revenues from consumer brands and sellers. Brands and Sellers have their...
-
Campaign Manager, Dach
hace 4 semanas
Barcelona, España Criteo A tiempo completo**What You'll Do**: The Campaign Manager is responsible for ensuring the successful implementation and execution of digital advertising campaigns across the group over several brands. You will work closely with stakeholders both internally (Senior Account Strategists) and externally (some of our highest spending core clients) to see campaigns through from...
-
Campaign Manager
hace 3 días
Barcelona, España SABSEG GROUP A tiempo completo¿Estás buscando un proyecto de alto crecimiento personal/profesional que genere impacto con lo que haces? 🚀 Pues estás de suerte porque nosotros estamos buscando un/a Campaign Manager para formar parte del equipo de Sabseg Group en Barcelona📍 ¿Quiénes somos? 🤩 Sabseg Group es la plataforma de consolidación de corredurías, de referencia en...
-
Campaign Manager
hace 3 días
Barcelona, Barcelona, España SABSEG GROUP A tiempo completo¿Estás buscando un proyecto de alto crecimiento personal/profesional que genere impacto con lo que haces? Pues estás de suerte porque nosotros estamos buscando un/a Campaign Manager para formar parte del equipo de Sabseg Group en Barcelona ¿Quiénes somos? Sabseg Group es la plataforma de consolidación de corredurías, de referencia en la península...
-
SMB Sales Coach
hace 3 semanas
Barcelona, España Lenovo A tiempo completoDescription and Requirements The EMEA eCommerce SMB Coach and Campaign Manager has a dual role within the eCommerce Inside Sales organistion. From one side is to support the SMB sales team coaching them, spotting knowledge gaps and coordinating trainings to cover those gaps. This also includes taking over the onboarding process of the sales reps...
-
Marketing Campaign Manager
hace 4 semanas
Barcelona, España Criteo A tiempo completo**What You'll Do**: We're looking for a Campaign Manager to be a key player in our Digital Marketing efforts. This role is all about managing Paid Ads campaigns and engaging effectively with internal stakeholders. It's a dynamic position that involves crafting multi-channel media plans that span across paid social, display, video, SEM and ABM tactics. You'll...
-
Campaign Manager Dach
hace 7 días
Barcelona, España Sdi Digital Group A tiempo completoYour role Ensuring we spend as much of the campaign's booked revenue as possible by working with the retailer team for inventory recommendationsOptimizing campaigns and proposing strategies to help meet or exceed the customers performance goalsPull basic reporting to supplement those strategic recommendationsMonitoring the health of your book of campaigns,...
-
Campaign Manager, Dach
hace 6 días
Barcelona, España Criteo A tiempo completo**What You'll Do**: The Campaign Manager is responsible for ensuring the successful implementation and execution of digital advertising campaigns across the group over several brands. You will work closely with stakeholders both internally (Senior Account Strategists) and externally (some of our highest spending core clients) to see campaigns through from...
-
Campaign Analyst
hace 4 semanas
Barcelona, España Ambit BST A tiempo completoWe are looking for a "Campaign Analyst" to provide services to a multinational pharmaceutical company. In this role, you will be responsible for understanding brand objectives at an OPU executive level and campaign KPIs at a more detailed level. You will be responsible for accurately and effectively setting up and maintaining intuitive dashboards, enabling...
-
Campaign Intern
hace 4 semanas
Barcelona, España LEWIS A tiempo completo**About LEWIS** TEAM LEWIS es una agencia independiente de comunicación y marketing global que lleva más de 25 años apoyando a marcas proporcionando soluciones estratégicas a nível digital y PR. Tiene presencia en 25 países. En España cuenta con oficinas en Madrid y Barcelona. **Purpose of the role** Desde TEAM LEWIS, Agencia Global de...
-
Campaign Manager Intern, DACH
hace 4 semanas
Barcelona, Barcelona, España Criteo A tiempo completoWhat You'll Do:As an Intern of the Campaign Management team you will have the chance to learn and dive into the successful implementation and execution of digital advertising campaigns across multiple Global Accounts, some of the largest in Growth EMEA. You will work closely with stakeholders to see campaigns through from planning stages to post-campaign...
-
Emea Market Crm Campaign Specialist
hace 3 días
Barcelona, España Hirewand A tiempo completoWork Mode - Hybrid(2 days office) No of positions – 3 Contact Duration – 6 months with possible extension In this role you will be accountable for the delivery of day-to-day email and call center campaigns with a customer-first approach across an EMEA Market. Reporting to the CRM Market Lead you will be responsible for coordinating and applying an...
-
Digital Traffic Manager
hace 2 semanas
Barcelona, España Coregistros S.L. A tiempo completoCoRegistros busca un Digital Traffic Manager apasionado por el Marketing on-line. Estamos buscando a una persona creativa y dinámica con ganas de crecer profesionalmente junto a nosotros. El Digital Traffic Manager se encargará del control, gestión y seguimiento del tráfico en las webs con el objetivo de conseguir un aumento de los leads captados de...
-
Project Manager De Transformación Digital
hace 2 semanas
Barcelona, España Sdi Digital Group A tiempo completoProject Manager de Transformación Digital Inscribirme a esta oferta Localidad : Barcelona Provincia : Barcelona Nº Vacantes (puestos) : 1 Descripción Grant Thornton es una Firma multidisciplinar que presta servicios de Auditoría, Consultoría de Negocio, Tecnología e Innovación, Asesoramiento Fiscal, Legal, Laboral, Financiero y Outsourcing. Somos la...
-
Senior Campaign Manager
hace 4 semanas
Barcelona, España Publicis Groupe A tiempo completoJob Description We're looking for a driven and highly structured Senior Campaign Manager to join our dynamic and multicultural production team (part of Publicis Production Germany with > 80 team members). In this role, you will ensure that campaigns for our global brand clients across various industries are produced, adapted, and delivered...
-
EMEA Market CRM Campaign Specialist
hace 2 semanas
Barcelona, España Scaleneworks EU A tiempo completoLocation – Barcelona, Spain (locals required) Work Mode - Hybrid(2 days office) No of positions – 3 Contact Duration – 6 months with possible extension In this role you will be accountable for the delivery of day-to-day email and call center campaigns with a customer-first approach across an EMEA Market. Reporting to the CRM Market Lead you will be...
-
Product Manager área Digital Sales
hace 3 semanas
Barcelona, España CAIXABANK A tiempo completoCaixaBank es la entidad financiera líder del mercado español y queremos ser el líder europeo en experiencia financiera digital, como siempre con la responsabilidad y compromiso social que nos caracteriza.Ya hemos estado reconocidos en varias ocasiones por nuestra app pero no nos conformamos y aspiramos a seguir innovando para ofrecer la mejor oferta de...
-
Digital Project Manager
hace 1 mes
Barcelona, Barcelona, España Michael Page A tiempo completo¿Dónde vas a trabajar? Multinational Insurance company is looking for a Digital Project Manager specialized in Banking or insurance sector. ¿Qué harás en tu nuevo puesto? Work with sponsors and stakeholders to clarify business requirements and project scopeDevelop actionable project plans and compelling cost-benefit casesEngage with various technical...
