Paid Search campaign Management Analyst

hace 4 semanas


Malaga, España Accenture A tiempo completo

There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets - you’ll be working with famous brands and household names - no worrying about how to explain what you do to your family again

Actualmente buscamos una posición de Paid Search para cliente sector automoción.

Principales funciones
- Forecasting, definición, implementación y seguimiento de los diferentes presupuestos del canal
- Revisión e implementación de etiquetas de seguimiento
- Gestión y coordinación de peticiones Paid Search Google Ads
- Coordinación equipos involucrados en el área y gestión cliente
- Colaboración en la estrategia, desarrollo y propuesta de contenidos para las diferentes campañas Paid Search Google Ads
- Implementación, ejecución de la estrategia y optimización de las campañas
- Analítica. Monitorización constante de las campañas, desarrollo y ejecución de informes de rendimiento
- Producción de informes de rendimiento mensuales
- Presentación de resultados e insights mensuales a cliente
- Gestión de estrategia, trouble shooting e innovación directa con el soporte Google
- Sesiones de training y workshop para los mercados

Detalle Tareas Paid Search
- Implementación mensual de presupuestos en herramienta
- Alineamiento con mercados para la planificación mensual de campañas
- Set up de campañas. Creación de campañas con distintos objetivos Branding y Resultados definición de audiencias set up de creatividades en distintos formatos Search, Performance Max, Discovery y Display
- Implementación y gestión de etiquetas de seguimiento para correcta medición.
- Optimización de campañas para alcanzar los KPIs previamente definidos.
- Reporting de campañas con recomendaciones e insights para próximas campañas

**Requisitos**:

- Experiência en puesto similar
- Grado en Publicidad y RRPP, Periodismo, Ciencias de la Información, Comunicación o similar.
- Otras formaciones complementarias en el Área Digital o Marketing Digital serán consideradas.


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