Digital Analytics and Cro Manager
hace 3 semanas
Un importante grupo empresarial que lidera unas amplias ofertas en servicios de cultura está buscando a un/a Digital Analytics and CRO Manager para sus oficinas de Barcelona
Misión -> contratarás y desarrollarás un equipo que trabaje de forma interdisciplinar y dentro de una organización global en crecimiento para diseñar, implementar y analizar experimentos de pruebas adaptativas destinados a optimizar el rendimiento en diversas plataformas y canales y aplicar nuestra hoja de ruta global sobre seguimiento e informes. Se trata de una función crítica y muy visible para el negocio, ya que la empresa se basa en los datos.
Funciones principales:
- Definir eventos de seguimiento, métricas de compromiso e indicadores clave de rendimiento.
- Crear visibilidad de los KPI de rendimiento con la elaboración de informes sobre las iniciativas Go-To-Market y campañas integradas. Comunicar los resultados y las principales conclusiones mediante presentaciones y lecturas periódicas.
- Desarrollar informes automatizados a través de DataStudio y educar a los equipos en los aspectos necesarios del rendimiento del negocio web.
- Profundizar en las características de nuestros productos, los embudos de conversión y el comportamiento de los clientes para producir perspectivas relevantes y, en última instancia, identificar oportunidades de crecimiento para optimizar la captación y retención de clientes.
- Colaborar activamente con sus colegas y la agencia interna y aprender de los demás en un entorno de apoyo.
- Supervisar el rendimiento de los sitios para detectar posibles problemas en nuestros sitios web.
- Definir especificaciones, mantener y mejorar Google Tag Manager, Google Analytics y otras herramientas analíticas.
- Ayudar a definir el modelo de atribución adecuado revisando el seguimiento de todas las plataformas de marketing.
Aptitudes y conocimientos deseados:
Requisitos: - Titulación universitaria o superior. - Persona proactiva, con alta capacidad analítica y mínimo 3 años de experiência previa en puestos de Analista Web / Analista Digital. - Experiência previa en puestos de Analista Web / Analista Digital. - Será necesario un nível avanzado de inglés para su trabajo diario. - Experto/a en GA360, Google Optimize o similar, Google Tag Manager y Data Studio. - Se valorarán conocimientos de HTML, CSS, JS, SQL y análisis de datos GA en Big Query. ¿Qué ofrecen? - Muchos beneficios sociales. - Horarios flexibles. - Contrato indefinido desde primer momento. - Salario muy competitivo. - Crecimiento profesional. Es un reto ¿Te animas?
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