Field Marketing Manager

hace 3 semanas

Madrid, España Humanity A tiempo completo

Company Description

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated. If you identify with any of the following communities do not hesitate to register, even if you feel that this particular opportunity is not the right fit for you.

Company Name: TurnItIn

**Job Description**:
Company Description

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

**Job Description**:
Responsible for the development of the overall territory marketing strategy for Iberia (Spain, Portugal), Western Europe (Italy, France), Central Europe (Romania, Czech Republic, Hungary, Georgia) and Eastern Europe/Eurasia (Kazakhstan, Uzbekistan), as well as the creation and execution of marketing plans that satisfy the objectives of these territories in the region; Responsible for driving marketing qualified leads and generating enough pipeline to ensure your region achieves its overall financial goals.

**Responsibilities**:

- Creating solid briefs and marketing plans in alignment with each territory/market within their region in collaboration with territory sales reps.
- Leading and managing go-to-market marketing strategies and activities for Iberia, Western, Central, Eastern Europe, for both new and existing business.
- Working closely with territory sales reps from agreed plans to activate localized campaigns that support business objectives in the territories/markets, using an ABM approach when called for, that drives engagement across academic institutions to build meaningful pipeline.
- Briefing, liaising and collaborating with a shared services team of marketing specialists to execute your campaigns and activities, including events, webinars, communications and digital.
- Utilizing pre-defined programmes, campaigns and templates from the global field marketing team that you will fine tune, hone and/or localize to meet the needs of the territory.
- Executing on time and within budget, monitoring, measuring and reporting on marketing campaigns and activities, course correcting when necessary.
- Reporting to sales/territory leaders on a monthly basis and to wider team/Executives on a quarterly basis.
- Always learning, looking to improve and seeking innovative ways to impact pipeline growth.

**Qualifications**:

- B2B demand generation experience in Iberia, Western, Central, Eastern Europe, supporting multiple countries, cultures, languages and markets of different readiness levels.
- At least 5 years marketing experience working closely with and supporting sales and account management teams.
- Proven ability to plan, brief, develop, manage, organize, and execute marketing strategy and activity across multiple markets and channels.
- Excellent written and verbal communication in English and either Italian or French.
- Proficient (or expert) in marketing automation and CRM systems such as Pardot, Marketo, Hubspot, Microsoft Dynamics or Salesforce.
- Proficient (or expert) in reporting on marketing activity in relation to ARR opportunity.
- Enjoy taking charge of territory focused marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals for both new and existing business.
- Fluent in an additional language (Italian, French, Spanish or Russian) is desirable.
- Experience and knowledge in the edtech industry is desirable.

Additional Information

**Our Mission** is to ensure the integrity of global education and meaningfully improve learning outcomes.

**Our Values **underpin everything we do.
- ** Customer Centric**:

- We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
- ** Passion for Learning** - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- ** Integrity** - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- ** Action & Ownership** - We have a bias toward action and empower teammates to make decisions.
- ** One Team** - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
- ** Global Mindset** - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

**Global Benefits**
- Flexible/hybrid working
- Remote First Culture
- Health Care Coverage*
- Tuition Reimbursement*
- Comp

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