Digital Optimisation Manager
hace 2 meses
**Who are we?**
**Nice to meet you, we’re Indicia Worldwide. **We are a global data and technology led marketing agency who work with some of the world’s biggest brands.
We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.
Indicia Worldwide is the product of three successful businesses, brought together by our parent company Konica Minolta in 2017. The vision was, and is, to create new value across the remit of marketing for our clients.
**What you’ll do**:
We are currently seeking a Digital Optimisation Manager to work on the Conversion Optimisation activity undertaken on behalf of a large multinational client **(Japan Tobacco International)**.
- Setting up tests using CRO platforms and liaising with the relevant internal and external stakeholders to manage the delivery of tests
- Auditing sites using web analytics and web behaviour tools such a Google Analytics (+BigQuery),Hotjar, Crazy Egg to define areas for focus of CRO effort
- Creating and reporting on website experiments, analysing results and making recommendations for website improvements and future tests
- Application of goals and conversion in GA4
- Analysing digital analytics data and presenting back meaningful insights to stakeholders with proactive recommendations for future improvements
**What you'll bring**:
- Strong optimisation experience with specific experience of setting up tests
- Considerable experience of running website experiments
- Understanding customer behaviours through data
- Experience with Google Analytics or other web analytics tools
- Experience with testing tools especially Google Optimize, AB Tasty and Adobe Target
- Ability to manage a backlog of tasks, working in an agile manner
- Solid experience with HTML, CSS, Javascript
**The softer skills that we believe, will help you thrive in this role**:
- Confident in building and maintaining business relationships
- Excellent communication skills and strong English skills, preferably C1 level.
- Ability to work in a fast-paced environment
- Excellent time management skills
- Advanced attention to detail and accuracy
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