Head of Owned Content
hace 3 semanas
**Descripción del puesto**:
- Support brands to ensure all **content is on-brand DNA & group guidelines**:
- Establishing workflow for content rights, content request, creation, editing, publishing, and retiring content.
- Ensure the brands hold the right maintenance of content inventories and rights.
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the implementation of content strategies.
- Ensure integration of **content activities within marketing campaigns** that supports and extends initiatives both mid and long-term by helping to establish the right KPIs.
- Conducting ongoing **UX improvement & measurement of content effectiveness**: gathering data and handle analytics and make recommendations based on those results.
- Leveraging **market data** to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. Conducting periodic competitive audits.
- Work closely with the proper stakeholders contributing to SEO excellence in both B2C, owned websites and eRetailers coordinating a multidivision approach to generic territories.
- Detect tools and innovations in the market that allows create content at scale by platform.
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**Enablers**: Opera, Fadel, Edge, Sprinklr, Content agencies (Wunderman), CM agencies, MRM, takeaway
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**Tribe members**: eCom content specialists, OBMs, Social, advocacy, data, media.
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