Pmkt&sm (M/F/d)

hace 3 semanas

Poligono Industrial Alcobendas, España Straumann Group A tiempo completo

**About the Job**
- The Marketing Operations Studio Lead (M/F/d) is responsible to lead our nearshored Marketing Operations Studio in Madrid and ensures digital marketing campaigns are aligned with regional and local marketing plans.
- The role is within the Team Digital Marketing & Customer Engagement. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.
- The MOS Lead is responsible for the performance of the operational campaign project management of the MOS team in Madrid, in-line with the MOS-Service strategy and ensures coordination and execution of the MOS service consumption. The MOS lead works closely together with the project lead team and ensures service excellence and team development.
- The MOS Lead ensures outstanding end-to-end omni-channel go-to-market approaches aligned with global, regional and local marketing plans.
- The position holder works closely together with the other Marketing Operation Studios to orchestrate campaign execution.
- The incumbent takes co-ownership of entire local campaign life cycles starting from early planning and development phase up to market launch and analysis.

**Main Tasks and Responsibilities**
- Manages and drives all aspects of digital marketing and directly supports the Senior Project Manager Digital Content & Marketing and is the key responsible for the local campaign execution of end-to-end multichannel go-to-market campaign concepts together with our markets.
- Lead a team of 5-10 digital marketing professionals.
- Enable countries and brands to successfully execute campaigns based on MOS services.
- Takes part in alignment meetings and supports the planning and forecasting of digital marketing campaigns.
- Ensuring local campaign launch readiness and execution and campaign market compatibility.
- Undertake market research to keep up to date with current customer trends, as well as predicting future trends.
- The MOS Lead is responsible for the operational campaign project management of the MOS in line with the MOS-Service Strategy.
- The MOS Lead ensures the MOS team is performing clear briefings and project management set-up and assigns tasks to the MOS team members.
- It is the responsibility of the MOS Lead to ensure coordination and execution of the internal agency
- Responsible for the MOS service excellence and team development.
- Provide job descriptions and carry out job-interviews with potential new team members
- Provide end-to-end project management for high-complexity, multi-stakeholder projects with a strong focus on generating customer-value via digital strategies.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online and offline channels of digital marketing.
- Assemble, coordinate, and manage interdisciplinary teams from different countries in an inspiring way and drive the role of an internal digital key account manager towards our markets.
- Act as a consultant to internal customers such as country organizations and headquarters to advise on integrated digital marketing activities, lead briefing sessions, and translate approved concepts into tangible deliverables on time.
- Execute local digital marketing project plans as well as monitor progress in close alignment with stakeholders and communicate proactively.
- Ensure professional, creative, quality marketing communication in line with company and product strategy.
- Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
- Lead Marketing Communications projects and provide general recommendations and guidance to the business (countries) on Digital Marketing based on market insights as well as the global marketing plan.
- Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
- Support management of vendor and agency relationships where required.
- Key account responsibilities by developing and sustaining solid relationships with internal stakeholders.
- Acting as the main point of contact between Regional & Local Marketing and the global Digital Marketing & Customer Engagement team

**Requirements needed**

Qualifications: Education, Experience and Personal Attributes
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.
- 5+ years professional experience in leading digital marketing projects and go-to-market strategies in global environments (preferably medical device business).
- Experience in leading marketing teams.
- Additional postgraduate and professional qualifications desirable.
- Strong track record of project management in an international matrix environment.
- Non-hierarchical team-oriented attitude, experienced in leading global teams.
- Certified project management training or equivalent (S

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