Tiktok - Promotion Campaign Manager, Spain
hace 3 semanas
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, Sao Paulo,London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Team Intro
The category team plays a core role in designing the overall category strategy and execution plan and driving the business to success by win-win cooperation together with the merchants and creators.
**Responsibilities**:
- Map the Fashion/Beauty category and subcategories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Define a go-to market strategy for a category/sub-category and build clear roadmap to manage long-tail sellers
- Plan, execute and maintain category performance:
- Merchant acquisition: identify potential merchants, meet their POC and build relationships through various approaches (i.e. trade show, online search, cold call etc), and summarize and leverage the good showcases to onboard merchants from same group
- Merchant onboarding: build merchant onboarding solution (including business model suggestions, creator affiliation, merchant education) and support the merchant to solve any problem during the onboarding process
- Merchant incubation: set up their mid and long term account plan and help them grow their business sustainably on the platform by fully leveraging campaigns and incentives through daily operation
- Work cross functionally with internal teams and external service vendors to help merchants with live streaming and short videos on platform
- Own internal projects to contribute to the fashion/beauty ecosystem as a whole (including campaigns, product launches, B2B marketing)
- Come up with initiatives to continuously improve competitiveness advantage
**Qualifications**:
- 5+ years experience of relatable in-category management, at an e-commerce company, a large retailer, or agency side with specialism in category.
- Strong knowledge of the local merchant landscape, consumer demands, digital evolution and mobile transformation.
- Well connected to key sellers/brand distributors within the industry
- A fast learner with a good sense of judgment and original thinking.
- Ability to thrive in ambiguity and adapt quickly to change.
- Sales oriented mindset. Excellent communication and negotiation skills
- Attention to detail, affinity with numbers, and strong problem solving skills
- Customer service orientation and experience working in a client facing capacity.
- A commercial mindset with a history of delivering against stretching performance goals.
- Practical experience in social commerce, content marketing and influencers in the category
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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