Sr. Product Marketing Manager

hace 3 semanas

Madrid, España Expedia Partner Solutions A tiempo completo

**Sr. Product Marketing Manager**

At Expedia Group, we are passionate about travel and technology and working to create innovative products that help open the world and democratize travel for all. Our goal is to help our partners succeed in space travel. We do this by building better travel experiences and helping our partners deepen relationships with travelers.

We are looking for a strategic product marketer who is skilled at understanding the market, trends, and competitive landscape, and takes a data-driven approach to problem solving. You know how to create impactful go-to-market strategies to drive awareness, engagement and adoption and are skilled at building powerful narratives around products and experiences that resonate with the target audience.

You will be working closely with stakeholders and leaders across the company, including Strategy, Product, Sales and Marketing teams. You will provide leadership and deep expertise to a number of areas and interface regularly with executive leadership to provide insights and recommendations.

**What you'll do**:
**Competitive and market intelligence**
- Conduct in-depth analysis of competitors' products, strategies, and market positioning
- Consolidate external data sources, market insight to size addressable markets, key segments and estimate market shares
- Consolidated internal insight on Partner needs and trends, working with research and commercial teams
- Provide timely insights and recommendations to internal teams and help create an insights driven culture
- Track and monitor competitor announcements, product launches, and market moves
- Stay up-to-date with industry trends, customer preferences, and market dynamics

**Go-to-market**
- Define strategies and objectives for new product and feature launches
- Provide input on product direction grounded in partner needs and data and help shape the roadmap
- Craft core, benefit-based product positioning that helps partners understand the value of our products
- Create compelling sales and marketing materials to support launches and product growth
- Secure alignment with leadership by getting regular input as well as effectively communicating the strategy, plan, and execution of deliverables
- Coordinate go-to-market activities with a diverse cross-functional team

**Product development and commercial input**
- Share competitive insights to help shape product roadmaps and prioritize features
- Share commercial insights to help define commercial strategy and focus area

**Who you are**:

- 8+ years of experience in Product Marketing, Strategy, Competitive Intelligence ideally in B2B technology in an enterprise setting
- Proven experience in product marketing, with a focus on competitive and market intelligence.
- Strong analytical skills with the ability to extract actionable insights from complex data.
- Experience with competitive research techniques and tools.
- Ability to collaborate effectively with cross-functional teams.
- Excellent communication skills, able to create an impactful narrative which convinces both internal and external audiences
- Ability to multi-task and enjoy working on various initiatives
- Ability to function with ambiguity and passion for unraveling complexity
- Willing to learn and eager to collaborate, always ensuring you bring your peers along the journey

LI-LM1

The total cash range for this position in Austin is $146,000 - $190,000. Employees in this role have the potential to increase their pay up to $233,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $138,500- $180,000. Employees in this role have the potential to increase their pay up to $221,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

**About Expedia Group**

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will re

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