Global Ai

hace 5 días

Barcelona, España Hewlett Packard A tiempo completo

**_HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies. _**

**_Our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions, driven by market-leading brands including DesignJet, Latex, and Pagewide XL. Our brands have been instrumental in driving the analog-to-digital transformation across multiple industries in commercial printing. _**

**_With an industry leading portfolio and organization, the marketing team is looking for an experienced marketer who has shown that they can drive development of global marketing creative content and AI transformation for the Large Format Print Business. In this role, you’ll be responsible for creative content innovation and AI transformation for Large Format Print Marketing._**

**_ If you are our Global AI & Creative Content Marketing Manager based in Barcelona, your responsibilities will include the following:_**
- Develop communication assets and creative capability to support new product innovation and brand content, ensuring alignment with strategic business objectives
- Work with external creative agencies and internal content teams to develop marketing creative using generative artificial intelligence (AI), machine learning, and other new digital production technologies.
- Be the creative consultant for global marketing teams on product innovation creative asset creation and global amplification
- Lead global organic search (SEO) content marketing strategy, content production, and content automation with artificial intelligence. Experience with SEO tools is preferred e.g. Moz, Screaming Frog, Ahrefs, SEMRush.
- Manage the operations for content & asset management platforms for the Large Format Print Marketing team globally
- Lead analysis of marketing impact & attribution for new AI-driven creative assets and SEO-led content creation, driving strategic decisions with business stakeholders.

**_ Education and Experience Required: _**
- Bachelor’s in business administration, marketing or related field preferred
- 5+ years marketing or brand management experience.
- Experience in creative development, digital campaigns, content marketing, and partnering with creative and media agencies
- Experience in SEO content marketing, use of SEO tools, and website creative design and development.
- Experience in creating AI generative content and in using AI creative tools is preferred

**_ Knowledge and Skills: _**
- Proven track record of strategic planning and consistently delivering results
- Growth mindset, able to think outside the box, innovate and differentiate
- Team player and collaborator: working with product teams, region and global teams
- Agility and ensuring timelines are met whether activation of campaigns, alignment with regional teams, or agency partners
- Excellent interpersonal skills; ability to build, manage and influence agencies/ virtual teams (e.g. agency partners, remote marketing teams, etc).
- Creative experience in developing compelling content which can emotionally connect with customers

**_ What we offer:_**
- Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn Learning
- Coaching from experienced professionals in Marketing and ad-hoc training from the top main players in the industry (Google, Facebook, etc)
- An attractive benefit package
- Work life balance /flexible working hours / hybrid work set up
- Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities
- Women, Pride, Young employees, Sustainability and DisAbility Just a few of our fantastic global business networks you can get involved with locally

Entity Sales and Services

About HP

You're out to reimagine and reinvent what's possible—in your career as well as the world around you.

So
are we. We love taking on tough challenges, disrupting the status quo,
and creating what's next. We're in search of talented people who are
inspired by big challenges, driven to learn and grow, and dedicated to
making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.

From the boardroom to factory floor, we create a culture where everyone is
respected and where people can be themselves, while being a part of
something bigger than themselves. We celebrate the notion that you can
belong at HP and bring your authentic self to work each and every day.
When you do that, you're more innovative and that helps grow our bottom
line. Come to HP and thrive

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