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hace 3 días
.Marketing Operations Manager (Revenue Operations) page is loaded Marketing Operations Manager (Revenue Operations) Apply locations Madrid time type Full time posted on Posted Yesterday job requisition id R19889 Job Title Marketing Operations Manager (Revenue Operations) Summary of the role: Manage the marketing automation technology within the commercial process, manage operating processes, and reporting around sales funnel (QBRs, reporting around leads, opportunities and opportunity value). Responsible for improving the efficiency and effectiveness of the marketing strategy (incl. demand generation, digital marketing, account-based marketing, channel marketing, and customer marketing). This role requires expertise in marketing automation, process design and productivity, and a great capacity to promote and implement change. In this role you will: 1.Support sales teams in the commercial efforts - Develop a long-term roadmap/strategy for marketing support based on the commercial go-to-market - Serve as the trusted advisor and go-to person to the TU Commercial, Marketing and RevOps teamsfor solving problems across the marketing support in the field - Manages commercial marketing pipeline with weekly status calls, documenting outcomes, pipeline reporting" 2. Drive and improve data-driven decision-making - Design and implement a global framework for reporting, analytics, and dashboards, as well as addressing key supporting processes, such as Lead Generation and Management- Research, create and monitor key KPIs (e.G., lead sourcing and scoring, pipeline development, opportunity conversion, ROI)- Use data integrations and insights to benchmark performance, drive continuous improvements, and ultimately increase the lifetime value of customers 3. Initiative reporting and communication - Own the ongoing analysis of TU marketing programs and revenue performance to drive key insights and recommendations to help inform marketing strategy - Create and consistently communicate commercially related marketing performance report (by channel) to TU senior teams 4. Collaborate with a cross-functional team - Provide trainings to the commercial and marketing organizations (e.G., lead management and generation; campaign management) - Work closely with marketing leadership to help drive the strategic planning process- Work with marketing and their cross-functional partners on integrating lead nurturing and account-based marketing efforts across the technology stack- Work closely with internal teams (especially commercial, marketing and customer success) to design and create the most efficient and scalable processes and automations to accelerate execution throughout the entire customer lifecycle 5. Drive innovation and modernization - Constantly develop ideas for improving MarTech capabilities (e.G
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