Marketing Specialist Etail W/M
hace 2 meses
Marketing Specialist ETAIL W/M - SALOMON SPAINFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
At Salomon, innovation and a sporting spirit lead the way. We are seeking an ETAIL Marketing Specialist in Barcelona to drive our digital commerce initiatives and make our mark on the EMEA market. For this role, we are looking for:
Plan, develop, and execute best in class marketing plans for the top EMEA digital key accounts to gain market share and stand out from the competition.Support local market etail/digital content production for selected customers and follow up on execution.You will report directly to the Salomon Marketing Manager Winning Accounts EMEA. Main activities : Trade Marketing with digital Key accounts Create marketing strategies and plans to gain market share with best Brand consistency.Trade marketing contact for e-tailers, work with SAM and SDA to develop and deliver the customer marketing plan, identify account shopper profile to develop seasonal plans.Develop and manage implementation of local marketing plan to complement global plan.Track activities' results and leverage insights to continuously improve marketing solutions.Manage and align marketing budgets to maximize ROI and drive revenue growth.Online shopper experience framework (OSEF) Evaluate via our OSEF process the quality of our presence with the selected partners.Ensure providing the best brand/consumer experience with our key partners.Recommend the SAM/SDA areas to improve our brand presence within negotiations.Create and manage our wholesale digital brand stores and showcase Best/Worst cases by business area.Provide guidelines and share via the EMEA E-tail community best practice examples.Product content Take full ownership of the presentation of product content and brand stores, supporting our partners in creating tailored content solutions utilizing our brand center.Co-ordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently cross border.Provide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts (360 images, video, selector guides, product attribution, etc.).Ensure our product content is consistent with brand guidelines.Support retailer on linked products/basket building ideas through features like "Customers also viewed/bought" and "Complete the outfit".Local Key Account digital support Deliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/external content production agencies.Lead assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxes.Day to day management with local markets on required toolbox.Customer and web data Drive on deep analytics tools to fuel demand, raise engagement, drive traffic, increase conversion.Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer.Leverage sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation.Build action plan based on digital KPI provided by the business analyst (share of shelf, traffic, conversion rate).Other tasks Market trends: keep updated on technical trends within the E-commerce sector on how retailers/brands are presenting their product stories to consumers.EMEA link: provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own E-comm teams to share best practice and identify opportunities to enhance our web presentation using performance data.May assist transversal project within the department, the digital brand team or the Ecom team.Essential skills & experience : Minimum 3/4 years of experience in Digital Trade Marketing or Digital sales accounts.Experience in working directly with digital accounts is a plus.Sports industry experiences or passion for sports is an advantage.Education : University degree levelDrive for results: Finding new ways to get things done.Customer Focus: Putting customer needs at the center of organizational decision making.Collaboration: Ability to work with peers and partners to drive results & improve performance.Desired Qualifications : Language: proficiency in English.IT Skills: command of Microsoft Office, graphic/design programs are a plus.Other skills: delivery and presentation of customers plans, experience of developing product copy or digital images is an advantage, knowledge of web reporting software, high levels of awareness of SoMe and digital trends, experience in working in fast paced environment, strong analytic, summarization & problem-solving skills, project management skills, understand consumer and trade needs.
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Marketing Specialist Etail W/M
hace 2 meses
Barcelona, España Salomon Group A tiempo completo.Marketing Specialist ETAIL W/M - SALOMON SPAINFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.At Salomon, innovation and a sporting spirit lead the way. We are seeking an ETAIL Marketing Specialist in Barcelona to drive...
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Marketing Specialist Etail W/M
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Barcelona, España Salomon Group A tiempo completoMarketing Specialist ETAIL W/M - SALOMON SPAINFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.AtSalomon ,innovationand asporting spiritlead the way.We are seeking anETAIL Marketing Specialistin Barcelona to drive our...
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