Marketing Specialist Etail W/M

hace 1 mes

Barcelona, España Salomon A tiempo completo

Company Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.

Job Description
At Salomon, innovation and a sporting spirit lead the way. We are seeking an ETAIL Marketing Specialist in Barcelona to drive our digital commerce initiatives and make our mark on the EMEA market. For this role, we are looking for :

- Plan, develop, and execute best in class marketing plans for the top EMEA digital key accounts to gain market share and stand out from the competition.
- Support local market etail/ digital content production for selected customers and follow up on execution.

You will report directly to the Salomon Marketing Manager Winning Accounts EMEA.
Main activities :
Trade Marketing with digital Key accounts

- Create marketing strategies and plans to gain market share with best Brand consistency
- Trade marketing contact for e-tailers, work with SAM and SDA to develop and deliver the customer marketing plan, identify account shopper profile to develop seasonal plans
- Develop and manage implementation of local marketing plan to complement global plan
- Track activities' results and leverage insights to continuously improve marketing solutions
- Manage and align marketing budgets to maximize ROI and drive revenue growth

Online shopper experience framework (OSEF)

- Evaluate via our OSEF process the quality of our presence with the selected partners
- Ensure providing the best brand/consumer experience with our key partners
- Recommend the SAM/SDA areas to improve our brand presence within negotiations
- Create and manage our wholesale digital brand stores and showcase Best/Worst cases by bsns area
- Provide guidelines and share via the EMEA E-tail community best practice examples

Product content

- Take full ownership of the presentation of product content and brand stores, supporting our partners in creating tailored content solutions utilizing our brand center
- Co-ordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently cross border
- Provide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts (360 images, video, selector guides, prod attribution,..)
- Ensure our product content is consistent with brand guidelines
- Support retailer on linked products/ basket building ideas through features like "Customers also viewed/bought" "Complete the outfit" etc

Local Key Account digital support

- Deliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/ external content production agencies
- Lead assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxes
- Day to day management with local markets on required toolbox

Customer and web data

- Drive on deep analytics tools to fuel demand, raise engagement, drive traffic, increase conversion
- Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer
- Leverage sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation
- Build action plan based on digital KPI provided by the bsns analyst (share of shelf, traffic, conv rate)

Other tasks

- Market trends: keep updated on technical trends within the E-commerce sector on how retailers / brands are presenting their product stories to consumers
- EMEA link: provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own E-comm teams to share best practice and identify opportunities to enhance our web presentation using performance data
- May assist transversal project within the dpt, the digital brand team or the Ecom team

Qualifications
Essential skills & experience :

- Minimum 3/4 years of experience in Digital Trade Marketing or Digital sales accounts.
- Experience in working directly with digital accounts is a plus.
- Sports industry experiences or passion for sports is an advantage.
- Education : University degree level

Essential Competencies :

- Drive for results : Finidng new ways to get things done
- Customer Focus : Putting cutomer needs at the center of organizational decicion making
- Collaboration : Ability to work with peers and partners to drive results & improve performance

Desired Qualifications :

- Language : proficiency in English.
- IT Skills : command of Microsoft Office, graphic/ design programs are a plus.
- Other skills :delivery and presentation of customers plans, experience of developing product copy or digital images is advantage, knowledge of web reporting software, high levels of awareness of So Me and digital trends, experience in working in fast paced environment, strong analytic, summarization & problem-solving skills, project management skills, understand consumer and trade needs.

Additional Information
Fixed term contract :
Full Time, Permanent contract
Office based in Barcelona

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