Digital Content Editor
hace 3 meses
Desde Morgan Philips estamos trabajando para una comapñía multinacional de electrónica de consumo buscando un Senior Digital Content Editor para sus oficinas de Madrid.
Requisitos.
**Formación**: Marketing Digital, Comunicación, Publicidad, Periodismo, Informática, Diseño Web.
Experiência previa en roles similares (senior) preferiblemente en marketing digital, comercio electrónico, gestión de contenido web.
**Conocimiento demostrable de**:
Plataformas de gestión de contenido web, como WordPress, Drupal, Shopify, etc.
Prácticas de SEO y UX para optimizar el contenido web y mejorar la experiência del usuario.
Herramientas como Google Analytics u otras plataformas de análisis web para evaluar el rendimiento del contenido y las campañas digitales.
Herramientas de diseño gráfico como Adobe Photoshop, Illustrator.
Inglés. Medio.
Responsabilidades y Funciones.
**Gestión de contenido web y mantenimiento de la plataforma**: Crear, editar y gestionar contenido para sitios web, incluyendo textos, imágenes, videos, y otros elementos multimedia.
**Optimización de contenido**: Asegurarse de que todo el contenido cumpla con los estándares de calidad y esté optimizado para mejorar la visibilidad en los motores de búsqueda (SEO), así como para mejorar la experiência del usuario (UX).
**Merchandising digital**: Planificar y ejecutar estrategias de merchandising digital para mejorar la presentación y promoción de productos y servicios en línea, asegurando una experiência de compra coherente y atractiva.
**Desarrollo de estrategias de contenido**: Desarrollar y ejecutar estrategias de contenido que impulsen el compromiso del usuario, generen tráfico y aumenten las conversiones.
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