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Growth Marketing Specialist
hace 3 meses
.Role Overview:The Growth Marketing Specialist (Paid Media) will play a pivotal role in driving revenue growth and expanding brand presence across WebPros' portfolio of brands. Reporting directly to the Vice President of Growth & Digital Marketing, the Growth Marketing Specialist will oversee all paid media initiatives, including SEM, paid social, and digital partner marketing. The ideal candidate is a strategic thinker with a passion for leveraging digital channels to fuel business growth and drive measurable results.Responsibilities:- Strategic Leadership:- Collaborate with Portfolio Marketing and MarCom to develop and lead digital marketing efforts across all brands with an audience-first approach.- Develop and execute integrated digital marketing strategies and promotions to maximize exposure and revenue from digital channels, including digital partner marketing.- Oversee the creation, articulation, and implementation of successful cross-channel initiatives, including launch campaigns, nurture programs, drip campaigns, influencer marketing, omni-channel strategies, and experiential activations.- Data-Driven Decision Making:- Leverage analytics and data-driven insights to stay at the forefront of customer and marketplace trends, ensuring marketing efforts are delivered with impact and efficiency.- Optimize lifecycle marketing programs to maximize customer engagement and lifetime value (LTV), injecting new tactics into owned channels like email to reinvigorate the customer base.- Technical Oversight:- Oversee overall tech-driven initiatives, development projects, and all tech digital activities across all brands.- Collaborate with the Tech team on MarTech enhancements and innovations to stay at the forefront of customer and marketplace trends.- Utilize a suite of growth tools, including attribution solutions and AI tools, to enhance performance and drive results.- Collaboration:- Partner with cross-functional leaders to develop ads, landing pages, emails, and reporting needed to maximize campaign performance.Requirements:- Minimum 5-7 years of paid media marketing experience, with a proven track record of delivering and executing successful marketing strategies and campaigns.- Strategic, creative, and data-driven mindset to ensure efforts are bold, relevant, and reach the desired audience.- In-depth knowledge of CRM, digital ecosystems, influencer programs, omni-channel marketing, MarTech solutions, AI opportunities, and brand building.- Exceptional verbal and written communication skills, with the ability to build and maintain internal and external relationships.- Expertise in using data and analytics to support and evaluate marketing strategies.About WebPros:Founded in early 2017, WebPros brings together some widely used web hosting, billing automation, infrastructure, server management and online marketing software solutions
