Digital Marketing Specialist
hace 7 días
Help us make the world greener. Octopus Energy is an electricity company on a mission to lead the renewable energy revolution in Spain, and to achieve this, we need people who can help us turn this vision into reality. At Octopus Energy, our mission is clear: to bring green, affordable, and transparent energy to homes across the country.
We are more than an energy company: we are a movement. We aim to offer our customers an unparalleled experience built on transparency, honesty, and simplicity. Our commitment to the planet is reflected in real investments in renewable generation and a low-carbon future. Through our unique technological platform, we make energy more accessible, efficient, and environmentally friendly.
We are looking for a Digital Marketing & CRM Specialist to join our team in Valencia (Spain). In this role, you will drive our digital strategies, managing both marketing campaigns and customer relationships through CRM tools. You will play a key role in customer acquisition and retention, ensuring our communication is relevant, personalized, and effective.
What you'll do:Support our digital marketing lead on multiple, varied digital marketing campaigns in Spain.Build, rollout and optimize various PPC campaigns, digital marketing networks and paid social media.Constant analysis and optimizations in our website in terms of Conversion Rate Optimisation and User Experience.Build, rollout and optimize our CRM campaigns and processes.Provide direct support to Octopus Energy's high profile partners, report on insights and relay back to the Digital Marketing Lead.Draft and create written ad content in line with Octopus Energy's tone of voice.The changeable and fast-paced nature of digital marketing in a start-up culture means you'll need to proactively identify and analyze the latest digital trends and tech developments.Be comfortable owning and tracking specific digital growth channels, be they affiliates, price comparison websites or aggregators.What you'll need:You want to change the world and support the mission of mass decarbonization.Be a good self-starter - we'll give you the tools and the guidance, but you'll be able to get going without much hand holding.Ideally you have experience and feel comfortable in a startup environment and/or media agency and you have managed different Digital Marketing projects and campaigns throughout different products and services (experience with E-Commerce is a very nice to have).Experience working with CRM (Hubspot, Zoho, SalesForce, Pipedrive or similar)LOVE DATA. The data will show us what's working, so you'll be thrilled to dig into the results.Have experience and a strong understanding of SEO, PPC, CRM and CRO.Have experience and a strong understanding of data analysis with Google Analytics, Google Tag Manager, Hotjar, SEMrush, Ahrefs, Power BI, Tableau or similar.Experience creating, fostering, and improving digital marketing partnerships.Proven success managing Digital marketing and paid media campaigns and programmatic advertising (DV360, Yahoo DSP or similar).Experience creating Reports in Google Analytics and Looker Studio.Love to improve usability, design, content, and conversion in a user journey.Have a good understanding of Google's Marketing Suit, GTM, GA, Ads, etc.Are experienced in marketing across a variety of social media platforms.Have a broader experience across the whole marketing mix with a strong understanding of modern marketing concepts, strategy and best practice.Native Spanish & a high level of English speaking is a must.This is an important role based in Valencia. You'll be reporting into the Spanish Digital Marketing Lead and working closely with our friends in the UK too.Why else you'll love it hereOctopus Energy is a unique culture - An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care aboutFlexible working environment - genuine work life balance here, we treat you as a human, and do our best to make work and life merge smoothly together.Relaxation - we don't count your holidays here, we work hard, and so we know you need to play hard as well (within reason of course).Equity Options Scheme - you own your own part of the business, share options in the whole Octopus Energy Group so we all work together towards success.Office culture - have a certain tech requirement? We'll do our best to get it. Bi-weekly on a Thursday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner.Your development is important - we support and help with development including internal and external courses, learning, study support etc, all bespoke to you.Why else will you love being here?Are you wondering about the salary for this role? Feel free to ask us openly. In the call with the hiring team, we always discuss this topic because we want your experience to align with the right salary. The reason we don't advertise it is that we have quite a bit of flexibility and would never want salary to be the reason someone doesn't apply to Octopus Energy – what matters most to us is finding the right Octofit Octopus Energy has a unique culture. We won the Best Company to Work For award in 2022, were voted among the Top 50 Best Places to Work on Glassdoor in 2022, and our Group CEO, Greg, has even recorded a podcast about our culture and how we empower our people.We're looking for someone who thrives on solving tough problems. Someone who can challenge those around them, and be challenged, while delivering delightful experiences for our internal and external customers
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