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Marketing & Trade Marketing Internship
hace 3 meses
BAT is evolving at pace - truly like no other organisation.To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.
Come be a part of this journeyBAT Spain IS LOOKING FOR A Marketing InternshipSENIORITY LEVEL: InternshipFUNCTION: Marketing or Trade MarketingSALARY RANGE: Competitive salaryLOCATION: MadridROLE POSITIONING AND OBJECTIVESThese roles are part of the Marketing / Trade Marketing team and this experience will prepare you to work within a dynamic team and develop practical skills in an excellent working and multinational environment.The role in Marketing is responsible for performing market and portfolio analysis, identifying untapped consumer opportunities, amongst other tasks.The role in Trade Marketing is responsible for ensuring that the commercial network can carry out its tasks in the best possible way on a daily basis and achieve the best commercial results amongst other tasks.WHAT YOU WILL BE ACCOUNTABLE FOR IN THE MARKETING INTERNSHIPPerforming market and portfolio analysis.Identifying respective issues / untapped consumer opportunities, and developing responsive actions based on thorough analysis of market data consumer insight.Implementing the marketing plan to ensure that marketing objectives are achieved.Managing portfolio growth through contact with multiple departments within the company to ensure plans are delivered on time and in full.Monitoring, analysing and reporting competitors' activities.Supporting new product initiatives to be launched on the market.Delivering successful deployment of the brands' brand plan through different campaigns, touchpoints engagement mechanics.Ensuring fluency in the creative development process through constant communication with the different agencies.WHAT YOU WILL BE ACCOUNTABLE FOR IN THE TRADE MARKETING INTERNSHIPActing as a link between the Field Force and HQs: Aligning needs and looking for solutions to problems.Management and control of the resources and needs of the sales force for the correct performance of their tasks.Understanding the objectives of the sales force to develop the best strategic communication that facilitates their understanding and maximizes their performance.Monitoring and analysis of the objective fulfilment, turning them into ad-hoc actions to ensure the performance of the company.Advanced use of Microsoft Excel for the analysis and control of Trade Marketing KPIs and subsequent reporting that facilitates strategic decision-making for the business.Advanced use of Microsoft PowerPoint for the design of action and communication plans.Communication skills that allow constant communication between the different departments that participate in the commercial strategy.Complying and implementing activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group.CAN THIS BE YOUR FUTURE ROLE?Do you have a proactive attitude?
Are you willing to constantly develop and support the team in the daily activities?ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGEUniversity Degree in Marketing, Business or similar.Master's degree in marketing, digital marketing, MBA or similar would be a plus.Previous internship in marketing departments is also valuable.Fluent English and Spanish mother tongue.High Knowledge of Microsoft Office (Excel, PowerPoint, Word).Strong analytical skills.Highly effective in planning and organization.Acknowledged and proven proactivity and ownership.Acknowledged and proven oral and written communication skills.Project Management Skills.Ability to multitask and influence others.Team player with strong interpersonal skills.WE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow.
This is what drives our people and our passion for innovation.See what is possible for you at BAT.Global Top Employer with 53,000 BAT people across more than 180 markets.Brands sold in over 200 markets, made in 44 factories in 42 countries.Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.Diversity leader in the Financial Times and International Women's Day Best Practice winner.Seal Award winner – one of the 50 most sustainable companies.BELONGING, ACHIEVING, TOGETHERCollaboration, diversity, and teamwork underpin everything we do here at BAT.
We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
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