App Growth Manager

App Growth Manager - B2C MobileFirst things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in Europe or Asia, read on. About BlueThroneOur Expertise: We specialise in turning underperforming apps into market leaders, with over 50 million downloads.
Our Mission: Elevate iOS and Android applications to new heights. We've organically achieved an impressive $10M ARR in just 36 months, showcasing sustainable growth and innovation.
Our Team: 70+ tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.
At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.
You'll love it here if:You prefer flexible hours, unlimited time off, and the ability to work anywhere.You are naturally curious and eager to make an impact for both users and the business.You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.You thrive in a drama-free, calm, and systematic problem-solving environment.You love challenges and are always ready to roll up your sleeves.You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.Above all, you follow your passion and have fun while doing it.Your missionWe are looking for a App Growth Manager who will be responsible for creating, managing, and optimizing real-time monetization strategies and experiments across our portfolio of B2C mobile apps. In this role, you'll leverage user analytics, behavioral insights, and rigorous A/B testing to drive continuous revenue growth and enhance the user journey from a monetization perspective.
Your role will be to design and execute dynamic in-app events, promotions, and content tailored to maximize monetization opportunities within our apps in the social, music, and interactive spaces. A significant portion of your responsibilities will involve running A/B tests and experiments to validate and optimize monetization strategies. This position is ideal for someone with a background in gaming or interactive media who can apply monetization techniques and experimentation methodologies to non-gaming apps.
What you'll be doingExperimentation and A/B Testing: Design, implement, and analyze A/B tests and other experiments to validate hypotheses around monetization strategies. Use statistical rigor to interpret results and make data-driven decisions that enhance revenue and user engagement.Monetization Strategies: Identify, develop, and implement monetization opportunities—including in-app purchases, limited-time offers, subscription upsells, and advertising placements. Collaborate with product and data teams to optimize user lifetime value (LTV) based on experimental findings.Protocol Development: Establish and refine monetization protocols and best practices, ensuring consistency and effectiveness across all apps through continuous experimentation.Event & Campaign Management: Plan, execute, and optimize live events, promotions, and content updates across various apps to drive revenue. Customize these initiatives based on each app's unique audience and monetization potential, informed by experimental data.Data Analysis & Optimization: Utilize data analytics tools to monitor revenue performance, user spending behavior, and conversion metrics. Regularly analyze and report on the success of monetization initiatives, applying insights from experiments to future strategies.User Segmentation: Develop and apply segmentation strategies to personalize offers and monetization events for different user groups (e.g., high spenders, potential spenders). Use experimentation to maximize revenue through targeted approaches.User Journey Optimization: Map and enhance the user journey from a monetization perspective, ensuring that monetization touchpoints are seamlessly integrated and provide value. Leverage experimental results to refine the user experience.Cross-Functional Collaboration: Work closely with product managers, designers, data analysts, and other stakeholders to align monetization activities with app objectives and enhance the user journey, guided by insights from A/B tests and experiments.What you'll need to succeedExperience in Experimentation and A/B Testing: 3-5 years of experience in designing and running A/B tests and experiments related to monetization and user engagement in gaming or B2C mobile apps.Experience in Gaming B2C Mobile Apps: 3+ years of experience in monetization strategies and experimentation for gaming or B2C mobile apps in music, social discovery, or other interactive media.Monetization Expertise: Proven expertise in applying monetization techniques and leveraging experimentation to drive revenue in non-gaming apps such as social, music, or analytics apps.Data Analysis & Statistical Skills: Proficiency in data analysis and statistical methods to design experiments, interpret results, and generate actionable insights for monetization strategies.Technical Proficiency: Comfortable with tools like SQL, Excel, and statistical software (e.g., R, Python) for data manipulation, analysis, and experimentation.Understanding of Protocols: Ability to develop and implement monetization protocols and best practices across multiple apps, informed by experimental outcomes.User Segmentation & Targeting: Experience in user segmentation to tailor monetization campaigns and events to different user profiles, enhancing relevance and revenue through targeted experiments.Copywriting and Messaging: Skill in crafting in-app messaging, notifications, and promotional copy that effectively encourages user spending, tested and optimized through experimentation.Soft SkillsAnalytical and Critical Thinking: Strong ability to think analytically and critically, especially in designing experiments and interpreting data to inform monetization strategies.Strategic Thinking: Ability to think strategically about monetization opportunities and align them with business goals, using experimental evidence to support decisions.Communication & Collaboration: Excellent communication skills to coordinate across teams and present experimental insights and strategies effectively.Proactive & Self-Directed: A self-starter with the ability to independently drive monetization projects forward in a remote environment, with a focus on experimentation.Adaptability & Resilience: Demonstrated ability to handle setbacks, adapt quickly, and refine strategies based on experimental data and business needs.Organized & Systematic: Excellent organizational skills to manage multiple monetization experiments and ensure timely execution and analysis.Bonus pointsUser Research Skills: Ability to gather and interpret user feedback to inform monetization initiatives and improve overall user experience, integrating qualitative insights with experimental data.Understanding of Subscription Models: Familiarity with subscription-based monetization and strategies for B2C mobile apps, including experimentation around subscription offers and pricing.The interview processFirst round: Connect with our people team for a mutual introduction to see if we're a good fit (30 minutes).Second round: Meet the Hiring Manager to discuss your background and experience (1 hour).Final round: Live Challenge: Meet our CEO and VP Product and demonstrate your abilities with a focus on strategies, designing campaigns and analysing results (1 hour).On average, our process takes about 4-6 weeks. Speed is as important to us as it is to you.
Equal opportunities for everyone
We prioritise diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability.
Please let us know if you need reasonable adjustments at any point in the application or interview process.

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