Marcom Manager Interact – Intelligent Buildings

hace 4 semanas

Madrid, España Sdi Digital Group A tiempo completo

Job Title
MarCom Manager Interact Intelligent Buildings / Public
Job Description We're looking for a MarCom Manager (Interact Intelligent Buildings / Public) to join our Professional Global Strategy and Marketing Team in Madrid, Spain .
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career.
Together, we're transforming our industry. As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder : doubling our positive impact on the environment and society by 2025.
As a Marcom Manager you'll be responsible for design, implementation and evaluation of medium to long term (
We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch
What you'll do Works closely with sub-segment managers and product managers and other the relevant stakeholders in the Line of Business Systems and Services to ensure in-depth understanding of market evolution, global / regional trends, customer profiles and needs, value chain, proposition evolution and cultural influence, to come to an integrated and aligned marketing approach.Create the annual marketing communications plan, personas, messaging and Customer Decision Journey (CDJ) specifying objectives, deliverables, timing, budgets and KPI'sDevelop memorable, relevant and highly performing marketing content, assets and events as part of the marketing communications plan, including sales presentations, web pages whitepapers, infographics, videos, webcasts and CRM campaigns to upsell and cross-sell, lead generation campaigns.Targeting audience like end users, CSI's, specifiers with specific systems and services content
Foster new ways of working (Agile Marketing), test-and-learn and customer-centric day-to-day practices.Analyze and evaluate campaign and content performance based on data, to feed into optimization plans.Regularly benchmark against competition to define a differentiating communication approach.Your qualifications
Technical Master degree in Marketing or Marketing CommunicationsStrong track record of at least 7-10 years in Marketing Communications, digital campaigns, integrated marketing and content marketingExperience building personas, messaging frameworks, customer decision journeys for b2b and account based marketingExperience or demonstrated affinity with Systems, Data enabled services , IoT and innovationExcellent written and verbal communication skillsFluency in English is a mustExperience in working in an international B2B environment (US, Europe, APAC);Innate ability to lead multiple projects simultaneously and to deliver on time and qualityBehavioral Highly organized, proactive, self-motivated, flexibleStrong strategic thinker with a creative mind and hands-on mentalityNot afraid to challenge the status quoNatural drive for customer understanding and satisfactionLikes to build relationships within cross-functional teams, good networkerAbility to prioritize a varied workload to meet deadlines with minimal supervisionEager to stay ahead of the curve, by continuously learning new digital tactics, technology trends etc.
What you'll get in return We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles.
Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See through the eyes of our employees
Who we are Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting.
And our lights, when connected, bring data to devices, apps and people redefining what light can do and how you use it. Today, our innovations, such as LiFi internet connectivity through light and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
We're operating in 74 countries with 32,000 people worldwide.
Our recruitment process are selected
1. Send us your resume in English
2. Video / phone interview with our recruitment team
3. Video / Phone interview with our hiring managers
4. Meet us in person
5. Embark on your Signify journey

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