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Senior Marketing Mix Modelling Analyst With Sql
hace 2 meses
Senior Marketing Mix Modelling Analyst with SQL (all genders)
Full-time
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of Care , Courage , Openness , and Simplicity . At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
We are looking for a Senior Analyst Media Effectiveness (all genders) who will work closely with the Marketing Analytics Spoke Lead and Marketing Intelligence Director, being responsible for measuring effectiveness of our media mix and shaping the media investment strategy.
Your responsibilities:
Data-driven Decision Making:
Implement a full funnel measurement strategy (brand and performance) for offline and digital media channels' effectiveness
Establish an incrementality framework for testable channels, plan and coordinate tests with marketing managers
Collaborate with Marketing Measurement and Planning Expert to improve our media optimization strategies to achieve high level business goals with measurement constraints
Identify the effectiveness of marketing campaigns for different business ROI drivers in various customer cohorts
Establish and maintain strong working relationships with stakeholders, including marketing analysts, marketing department heads, and external partners, especially for coordination of incrementality test calendar
Foster collaboration across different business areas to achieve strategic objectives
Host training sessions for colleagues within and outside the team on your areas of expertise for knowledge sharing
Identify opportunities for process improvement and optimization of media investment planning
Foster a test-learn-improve cycle for media effectiveness measurement
Implement best practices and lessons learned from previous tests to enhance future initiatives
Communication and Reporting:
Prepare and present regular reports (tableau and presentations) to the CMO, Marketing Intelligence Director, marketing leads and other relevant stakeholders.
Minimum Qualifications:
4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst or Measurement Specialist
Bachelor/Master's degree in Information Systems, Business Informatics, Statistics, Data Science or similar
Very good understanding of marketing measurement including ATL
Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
Good understanding of digital attribution (web and app)
Strong SQL-skills and a good understanding of relational databases
Working experience with tools such as Tableau, PowerBI, Qlikview or similar
Know-how in Adobe Analytics, Google Analytics or similar
Experience in using Python for data analysis is a plus
Experience with media mix modelling (MMM) solutions is a plus
Fluent in English; any other European language is a plus
With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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