Sr. Marketing Strategist

hace 4 semanas

Barcelona, España Cpanel, L.L.C A tiempo completo

Role overview:
The Sr. Marketing Strategist is responsible for the strategy, development, execution, reporting and optimization of global B2C, B2B, B2B2C campaigns, working with internal stakeholders, including Portfolio Marketing, Field Marketing, Partner Marketing, and more, as well as external and internal content developers. Responsibilities: Lead the strategy, development, and optimization of integrated multi-channel campaigns, focused on key solutions and topics that are designed to generate leads for Sales and direct eCommerce business globally Defines the Go-to-market strategy together with the respective Product Marketer for the different target audiences and products of WebPros Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies Create optimized programs to generate leads and adoptions at scale across a number of audience segments Utilize customer buyer's journey to architect innovative multi-channel engagement programs Orchestrate campaign and content development across a network of contributors and stakeholders Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts Manage program budget with accountability for campaign return on investment (ROI) Partner with internal teams and external agencies in support of campaign asset creation and execution Dive deep into data with reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision-making focused on campaign optimization Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns Requirements: Bachelor's degree required 10+ years of marketing experience across multiple roles in B2B and multi-product environments Strong understanding of the organization, its offerings and its culture is critical Sales or product development experience a plus Budget planning and operations experience strongly preferred Project management experience a plus Solid understanding of the different functions of marketing Strong business acumen Able to forge strong relationships with other functions Understands complex organizational structures and dynamics Customer- and market-driven orientation Strategy development and alignment Development of short- and long-term marketing plans Verbal/written communication In-depth understanding of key business metrics Group facilitation skills About WebPros: Founded in early 2017, WebPros brings together some widely used web hosting, billing automation, infrastructure, server management and online marketing software solutions. Constantly adding new brands and products to its portfolio, in its current formula, WebPros comprises Plesk, cPanel, Nixstats, SolusVM, WHMCS, XOVI and koality. Overall, we power more than 85 million websites on more than 900,000 servers worldwide.
Our global team is made up of 600+ tech-loving professionals with offices around the globe. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company's vision and strategy.
Our culture: With over 20 years of experience serving the worldwide developer market to build leading web infrastructures, our team across multiple brands is passionate about the work that we do. We care about our international community, and about creating solutions that make their lives easier. We are powered by team spirit.
Though we speak multiple languages, our diverse teams connect and collaborate every day, as well as getting together for regular events over the course of the year. Ultimately, we champion inclusivity, teamwork, and innovation in all WebPros brands, so bring on the next challenge

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