Ai Marketing Strategist

hace 2 semanas

Barcelona, Barcelona, España Hp Development Company, L.P. A tiempo completo

AI Marketing Strategist Description - Are you a seasoned marketing professional with a passion for innovation and talent for persuasive copywriting? Join the marketing department of the HP's Print Business Unit, a customer-centric organization developing marketing strategies for innovative devices and solutions that help people thrive at work and at home, while nurturing the company's brand image as the #1 Printer Company in the World.

We are currently looking for AI Marketing Strategist to join WW Print Marketing GTM Strategy and Planning team, who will lead the print marketing AI strategic foundations - define our value proposition and messaging framework, as well as go to market direction

Core Responsibilities:

  • Manage development of AI value proposition and messaging hierarchy in Print business:
Coordinate and consolidate cross-functional efforts in defining AI marketing strategy. Be the customer voice across organizations involved in building HP's offering incorporating AI. Create compelling narratives that resonate with global target audiences and aligned with company values. - Collaborate with Personal Systems/Workforce Solutions marketing and contribute to building Pan-HP's narrative in AI.

  • Report on the progress and results to senior management, providing regular updates and seeking alignment on strategic direction

Additional Responsibilities:

  • Work with WW marketing and markets' teams to gather customer insights, market trends, and competitive analysis and develop effective communication plans.
  • Utilize data to inform and refine the value proposition and define product messaging in future.
  • Be a thoughleader for Print marketing organization around AI

Required Qualifications:

  • Experience in innovation marketing, communications, product management, or strategy roles. AIrelated expertise would be an advantage.
  • Demonstrated knowhow in crafting value propositions and messaging architectures.
  • Strong analytical skills with the ability to translate fragmented inputs into actionable insights.
  • Excellent communication and collaboration skills to work effectively across teams and influence executivelevel stakeholders.
  • Ability to think strategically and execute in a fastpaced environment.
  • Fluency in English written and spoken (C1/C2) is a must

Education and Additional Skills:
University degree in Marketing, Business Administration, Journalism, or related field. Project management experience (certificate welcomed but not required). Job - Marketing Schedule - Full time Shift - No shift premium (Spain) Travel - Relocation - No Equal Opportunity Employer (EEO) -
HP, Inc.

provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested.

This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement

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