(P718) Senior Global Marketing Director

hace 2 semanas

Barcelona, España Empresa Reconocida A tiempo completo

Location: Barcelona, Catalonia, Spain
FULL-TIME
_"Delivering innovative digital magazine content on every device in every country"_
Zinio brings innovation and inspiration to the world of magazine publishers and consumers by delivering the ultimate digital reading experience on any device. As a pioneer, Zinio operates online web newsstands and award-winning iOS and Android apps, providing access to digital magazines & articles in more than 30 languages, which can be read online and offline on any platform. Zinio Pro converts print magazines to digital content through a Software as a service (SaaS) platform that transforms PDF to other formats such as XML, ePub, or ANF and distributes it to different platforms such as Amazon Kindle, Apple News, or Zinio Pro's white label publisher web and mobile apps.
The company has delivered 750M digital magazine editions across more than 8.5k titles from 1.3k publishers in 200 countries to over 10M customers.
We are looking for a Senior Global Marketing Director in Barcelona.
The Senior Global Marketing Director of E-commerce leads an international team of 7 marketing professionals, focused on engaging magazine readers and driving subscription growth for our partner brands, having full responsibility for the revenue generated through the e-commerce platform globally, through 34 online newsstands and apps for iOS and Android.
This role requires a high-level strategic and operational leader, who will be responsible for leading the strategic vision, ownership, and implementation of customer acquisition, retention, and loyalty communications and channels (owned, paid, and earned) that nurture long-term customer relationships, reduce churn, and increase engagement, frequency, monetization, customer database, and lifetime value.
This growth-oriented marketing leader will have a strong base in CRM tools & strategies, revenue forecast and management, and customer lifecycle in-depth knowledge - along with hands-on program execution experience in a high-velocity dynamic environment.
This is a high-profile, leadership role within the company. We are looking for someone with exceptional ability to critically evaluate complex business issues, revise and onboard new initiatives and technologies, and an ability to collaborate with and influence teams across the organization. He/she is passionate about consumer growth and will be responsible for key areas of the customer lifecycle and must have a proven track record and in-depth experience in the following:
Acquisition - Oversee acquisition strategy and prioritize major initiatives to increase conversions and engagement across the subscriber base.
Develop and maintain a growth roadmap and strategy in collaboration with engineering, design, marketing, and product teams.
Spearhead SEO and ASO efforts to drive organic growth and increase brand awareness.
Manage internal and external resources, and internal/external processes including coordinating cross-functionally with Creative, Product, Data/Analytics, and Engineering regularly.
Clearly understand and optimize acquisition and conversion funnels, from initial install through to monetization and retention.
Work hands-on where necessary and collaboratively with others to identify and implement improvement opportunities.
Bring energy, creativity, and data-driven results, and experimentation approach.
Engagement & Retention - Oversee and refine the promotional strategy, manage ongoing promotional calendar and oversee cross-channel communication. Maximize seasonality with unique and differentiated offers & strategies.
Closely monitor promotional calendar and newsstand performance and implement plan modifications quickly to address the revenue shortfall and related issues.
Undertake a thorough customer journey mapping initiative and work with Merchandising, Product, and UX teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging.
Build, launch, and own a loyalty program (future-looking) to reward and retain our highest-value and most loyal customers.
CRM - Develop personalization across retention channels to drive profitable sales and near-term incremental revenue while influencing longer-term customer behavior.
Regularly identify trends in targeted marketing and CRM strategies to glean insights on best practices and new innovative ideas around how we nurture and retain customers. Take a proactive approach to data exploration and opportunity identification.
Forecast, Revenue, Measurement, and Reporting - Define and own goals, objectives, KPIs, monthly budget, and revenue forecasts, monitor & meet targets monthly, quarterly, and annually.
Develop robust measurement strategies - both at the campaign level - and channel/platform level, to measure the short-term and long-term impact of revenue.

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