Advanced Analytics Lead Z-Eur

hace 2 días

Barcelona, España Nestlé Sa A tiempo completo

.Location: Esplugues de Llobregat (Barcelona, Spain).
Other locations within Europe will be considered.
Stream: Consumer & Marketplace Insights & Analytics (CMIA) Type of Contract: Permanent Type of Work: Hybrid with working from home policies Work Language: Fluent Business English – other European languages are a plus.
Minimum Experience: 10+ years' experience in analytics consulting/delivery in marketing analytics (strategy).
The Role As the Advanced Analytics Lead, you will own the leadership of the marketing analytics practices in Z-EUR by embedding data and analytics into day-to-day decision making to drive optimal total investment across marketing.
A champion of transformation and excellence, this role will focus on adoption, embedding, and enabling marketing with data and tools that serve their needs to drive marketing effectiveness and improve data-driven decision making.
The role requires collaboration and business partnering across the matrix to guide the business to make the right choices in marketing investment and drive growth.
The role requires a communicator who can influence and drive change in the organization.
What You'll Do You will work with a diverse and inspiring team of experts across our Z-EUR House of Digital, CMIA, Media, Media Agency, and Advanced Analytics Lead in the category and market, and will be responsible for: Co-developing the tools for MROI and Always On Campaign Optimisation programs across all Zone EUR categories & markets, as well as potential other future media, marketing, price, and promotion effectiveness programs.
Leading the adoption of our Marketing Mix Modeling (MMM) solution to maximize the benefit of the tool by embedding it within our business practices at the right time, with the right people and skills.
Ensuring cross-fertilization of insights & best practices at category/brand level across markets based on M&S Cockpit/MROI data.
Working with Marketing Campus to develop a training program for media, marketing, price, and promotion effectiveness: coaching program for Advanced Analytics Managers and upskilling programs for marketers.
Providing recommendations on the latest AI and advanced data science techniques and trends to educate marketers and Advanced Analytics Managers and update tools/technology used with Z-EUR House of Digital.
Standardizing media processes for planning, optimization, and evaluation, integrating media, marketing, price, and promotion effectiveness study outputs.
Co-developing processes with categories and markets.
Developing a long-term roadmap of the function that defines strategic direction in collaboration with global, regional, and local teams and aims to further increase the value realization coming out of MMM and MROI.
Minimum Qualifications 10+ years' experience in analytics consulting/delivery in marketing analytics (strategy).
Experience in retail digital media and shopper investments

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