Advanced Analytics Lead Z-Eur

hace 3 días

Barcelona, España Nestlé A tiempo completo

Position Snapshot Location: Esplugues de Llobregat (Barcelona, Spain).
Other location within Europe would be considered.
Company: Nestlé Global Services Spain.
Stream: Consumer & Marketplace Insights & Analytics (CMIA) Type of Contract: Permanent Type of work: Hybrid with working from home policies Work Language: Fluent Business English – other European languages is a plus.
Experience: 10+ years' experience in analytics consulting/delivery in marketing analytics (strategy).
The role As the Advanced Analytics Lead, you will own the leadership of the marketing analytics practices in Z-EUR by embedding data and analytics into day-to-day decision making to drive optimal total investment across marketing.
A champion of transformation and excellence, this role will focus on adoption, embedding and enabling marketing with data and tools that serve their needs to drive marketing effectiveness and improve data-driven decision making.
The role requires collaboration and business partnering across the matrix to guide the business to make the right choices in marketing investment and drive growth.
The role requires a communicator who can influence and drive change in the organization.
What you'll do You will work with a diverse and inspiring team of experts across our Z-EUR House of Digital, CMIA, Media, Media Agency and Advanced Analytics Lead in the category and market, and will be responsible for: Co-developing the tools for MROI and Always On Campaign Optimisation programs across all Zone EUR categories & markets, as well as potential other future media, marketing, price and promotion effectiveness programs.
Leading the adoption of our Marketing Mix Modeling (MMM) solution to maximize the benefit of the tool by embedding it within our business practices at the right time, people and skills.
Ensuring cross-fertilization of insights & best practices at category/brand level across markets based on M&S Cockpit/MROI data.
Working with Marketing Campus to develop training programs for media, marketing, price and promotion effectiveness: coaching program for Advanced Analytics Managers and upskilling programs for marketers.
Providing recommendations on the latest AI and advanced data science techniques and trends to educate marketers and Advanced Analytics Managers and update tools/technology used within the Z-EUR House of Digital.
Standardizing media processes for planning, optimization and evaluation, integrating media, marketing, price and promotion effectiveness study outputs.
Co-developing processes with categories and markets.
Developing a long-term roadmap of the function that defines strategic direction in collaboration with global, regional and local teams and aims to further increase the value realization coming out of MMM and MROI.
Minimum qualifications 10+ years' experience in analytics consulting/delivery in marketing analytics (strategy).
Experience in retail digital media and shopper investments.
Experience in analytics/data-driven marketing within the FMCG industry and/or media agency.
Strong expertise in marketing effectiveness measurement and tools e.g: Attribution measurement, marketing mix modeling, multi-touch attribution, sales lift measurement.
Excellent knowledge of media KPIs at varying levels of granularity.
Strong experience in change management programs applied to measurement, e.g.
coaching teams and developing training programs.
Excellent communication skills and ability to coordinate work across many functions, in different geographies/cultures.
Great stakeholder management at all levels.
Ability to effectively handle pressures and demands from multiple customers and competing priorities, and influence others.
Fluent in English, both written and oral.
Bonus Points If You: Fluent in another European language.
Good experience with agile project management methodology.
We offer you We offer more than just a job.
We put people first and inspire you to become the best version of yourself.
Great benefits including a competitive salary and a comprehensive social benefits package.
We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
Personal and professional growth through ongoing training in our dedicated Marketing Campus and constant career opportunities reflecting our conviction that people are our most important asset.
Hybrid working environment with a flexible working scheme.
Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create, network and chill
Recreation activities such as yoga, Zumba, etc.
and a wide range of volunteering activities.
About Nestlé We are Nestlé, the largest food and beverage company.
We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future.
With more than CHF 91.4 billion in sales in 2018, we have an expansive presence with 413 factories in more than 85 countries.
Want to learn more?
Visit us at www.nestle.com.
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day.
You own a piece of the action – make it count.
#J-18808-Ljbffr

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