Marketing Technology Specialist

hace 4 días

Barcelona, España Platinium Group Sam A tiempo completo

Job Overview: We are looking for a Marketing Operations Specialist (MarTech Specialist) responsible for the development and implementation of marketing technologies to support the overall business strategy. The role requires the ability to liaison within different departments and then translate that business vision to a technology implementation to deliver on overall business objectives.You will combine your deep technical knowledge, analytical thinking, data management skills, and marketing expertise to optimize our marketing infrastructure, drive change and growth through automation, scaling, and performance insight.This job will collaborate with key stakeholders, utilizing their persuasive abilities to advocate for changes in the direction of marketing technology used across the business. You will make the link between technical and product teams with other different functions such as Digital Acquisition, CRM, Customer Care, Analytics, IT among others.Part of the Digital Center of Excellence, you will work closely with the Business intelligence team to access, connect and nurture data to enrich data insight and analysis across departments.This role will also focus on finding solutions to automate processes and reduce manual workload, diversifying customer communications, expanding the data available for personalization and segmentation. You should understand how systems could interconnect to integrate data between platforms and work across all digital channels to improve business performance.You will be often involved in tasks like customer relationship management (CRM) systems, Paid Advertising efficiency assessment, A/B testing, implementing marketing automation tools, analyzing data, and optimizing SEO strategies. Data security and compliance are key, safeguarding customer information.Responsibilities:Manage and maintain marketing technology platforms and systems, including CRM, marketing automation, and analytics toolsUse and maintenance of tag management systems (Google Tag Manager) to streamline our tracking workflowDrive for greater automation of manual processes in the Marketing Acquisition, CRM, SEO piloting and Customer Care teamsDesign and create standalone processes and marketing tooling and infrastructureSupport the CRM team with the maintenance and data integration with SalesForce Marketing CloudSupport the Customer Care infrastructure which includes SalesForce Service Cloud and other 3rd party solutionsSupercharge efforts and automate some SEO tasks like: Keyword Research and Analysis, competitor analysis, site crawling, content benchmarking, SEO audits, content automation… to quickly detect main issues and close gapsManage the integration of new and existing 3rd party tools to ensure audience and event data quality & integrity, compliance and securityCreate communication workflows using data-driven business rulesEnsure compliance with data privacy and security regulationsIdentify and evaluate new marketing technologies to enhance team performance and improve ROIOptimise technology costs and new investmentsKeep up to date with industry trends and proactively implement best practicesCrafting processes, system integrations and automations Required skills:Experience working as a Marketing Technologist or in a similar roleKnowledge in Performance channels dynamics and working knowledge of Marketing Automation systemDeep understanding and passion of the MarTech landscape and emerging technologiesWorking knowledge of marketing software, such as SalesforceKnowledge of the key Ad platforms such as Google Ads, Meta Business ManagerYou are familiar with the key principles and practices of SEO and PPCExperience with SQL and knowledge of AMP scriptAbility to communicate complex technical functions to stakeholders with varying degrees of technical understandingAnalytical and problem-solving skills, multitasking approach with an adaptability to changeEnglish fluency Nice to have:Retention / CRM experience with a strong technical focusFamiliarity with Ad Platforms APIs (Google Analytics, Google Ads, Meta)Python or other coding languages#J-18808-Ljbffr

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