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Marketing Governance Manager Barcelona, Catalonia Marketing Governance Manager
Barcelona
Barcelona, Catalonia, ES Job TitleMarketing Governance ManagerWith a focus on defining, planning, and prioritizing integrated multi-product campaigns based on organizational priorities, they support the development of targeted messaging and positioning that resonates with key buyer personas across various customer verticals and segments. They oversee the marketing function to ensure consistency across Hospitality and alignment with Travel Unit, including updating processes, policies, and procedures, and assessing existing marketing function capabilities. They measure marketing strategy efficiency, working closely with the Customer Analytics team to develop and evolve KPIs and reporting requirements. Overall, the purpose of this role is to steer the strategic direction of marketing efforts, ensuring alignment with organizational goals and delivering tangible business results in a competitive marketplace. Main responsibilities:Synthesize organizational priorities into strategic plans. Lead in the realization of defined strategies through supporting marketing strategy & planning team. Develop long-term marketing strategy for Hospitality across product portfolio, identify key initiatives / opportunities and required enablers (e. G. , specific capabilities, tools) needed to grow the function. Define the archetypical buyers involved in the purchasing process per customer vertical and segment. Synthesize market, and customer insights to drive marketing strategy and communication. Act as business partner to product marketing & Go-To-Market teams to understand organizational priorities. Lead in the articulation of strategies and tactics for generating awareness and leads for the upcoming fiscal period based on priorities, including key programs and events with measurements and goals. Governance Oversee Marketing function to ensure consistency between across marketing function in Hospitality and close alignment with broader Amadeus, including:- Updating processes, policies, procedures - Assessing exiting marketing function capabilities (e. G. people, tools, ways of working)Reporting Measure marketing strategy efficiency. Work closely with Customer Analytics team to develop and evolve KPIs and reporting requirements to ensure clear visibility on channels and campaigns and performance metrics to inform future strategic decisions. Main requirements:Bachelors or a Masters degree in Marketing, communication with an analytical expertise. Proven +8 years work experience as a Marketing strategist or Marketing managerExperience in B2B marketing and strategy & planning. Experience in project management is a plus. Ability to work with a team of marketing professionalsClear written and verbal communication to express ideas and share the marketing strategies Desire to stay current on the latest marketing strategies and best practicesVaried marketing experience on different sized accounts and different types of marketing campaignsAnalytical skills to evaluate the effectiveness of a campaignCreative thinker and data-drivenExcellent knowledge MS Office skillsEnglish and other international languages will be an assetWhat can we offer you:A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose. A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture. Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues. A caring environment - Amadeus fosters a caring environment, creating both a fulfilling career and personal and family life. We care about our employees and continue to provide a welcoming work environment. A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a great reward offer, including salary, bonus, equity, and benefits. A flexible working model - We want our employees to do their best work, wherever and however it works best for them. A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to ensure innovation, creativity, and collaboration across our organization. A Reliable Company - Trust and reliability are fundamental values that shape our actions and shape long-lasting relationships with our customers, partners, and employees. Diversity & InclusionAmadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience. Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law. SummaryLocation: Madrid; BarcelonaType: Full time
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