Digital Experience Lead

hace 3 semanas


Barcelona, España H&M Group A tiempo completo

.Digital Experience Lead (Temporary contract) Region South Europe (They/She/He) Full-time Early Careers: Not Early Careers role At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth. In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed? As Digital Experience Lead, you will contribute to digital profitable growth in the region, playing a critical role in securing the end-to-end digital experience of our customers that drives brand perception, sales growth, and profitability. You will be responsible for the end-to-end experience of our owned digital transactional channels (.Com and app), driving daily planning and securing execution of a seamless customer journey in each market across the full funnel, from the start page to the final receipt. Your main responsibilities include: Translate regional customer commercial plan into a daily site activity plan for each market aligned with brand direction. Secure overall digital customer experience, including content publishing and segmentation, in coordination with E-com Leads. Proactively identify in-season reactive activities for further digital growth based on customer insights and trends. Incorporate digital advantages into planning and follow-up for continuous overall performance optimization. Secure full-funnel optimization of the holistic digital customer experience on .Com & app. Analyze data (sales performance, web analytics, user behavioral insights, heatmapping, A/B testing) to generate hypotheses and actions for improving digital sales, profit, brand perception, and customer lifetime value. Plan, create, and execute A/B tests in line with CX strategy and brand direction. Review and share learnings from tests and actions with regional and global teams to refine understanding of 'what good looks like.' Identify and formalize opportunities for improvement in the digital customer journey and conversion funnel. Work closely with E-com Leads to secure day-to-day digital customer experience and optimize the full funnel. Collaborate with CA&M Performance Manager to identify and champion digital opportunities during planning and in-season activities, ensuring alignment between digital experience and traffic-driving channels. Education Bachelor's degree in related field such as Business, Economics, Marketing, or a relevant discipline. Skills & Experience Experienced within ecommerce with understanding of the total digital ecosystem and its synergies


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